Guinness Nigeria appoints new Marketing Directors

NIGERIA – Guinness Nigeria Plc has announced the appointment of Adenike Adebola as Marketing and Innovation Director (Guinness and Spirits) and Jody Samuels-Ike, Marketing and Innovation Director (Innovation, Lager, Consumer Connections and APNADS) and two other directors.

The appointments have taken effect.

The others are Bola Olajomi-Otubu, Human Resources Director and Colman Hanna, Supply Chain Director. Adebola has been part of the Guinness/Diageo business since 2005 when she left United Africa Company to join Guinness Nigeria as senior brand manager, Guinness Extra Smooth.

Over the years, she held various marketing positions including marketing manager, Malta Guinness, marketing manager, Guinness, and head, customer marketing before proceeding to join the global team in London between 2012 and 2015.

She joined the Global Brand Team as Global Content Creation Manager for Guinness while also doubling as Global Brand Lead, Malta Guinness. Adebola rejoined Guinness Nigeria in July 2015 as Head of Marketing, Spirits & RTD before being appointed Marketing and Innovation Director.

Samuels-Ike started her career in Unilever as an Assistant Brand Manager and held roles in both Innovation and Marketing in the US and Mexico, before leaving as a Brand Manager for Good Year Tire & Rubber Co. At Good Year, she was a Senior Manager in Innovation.

Olajomi-Otubu has garnered over 18 years’ experience cutting across Consulting, FMCG, Aviation and Financial services.

She has previously held key senior level HR positions, which include Head of Human Resources at Bond Bank (now part of Skye Bank Plc), HR Director at Virgin Nigeria, Group HR Business Partner at Ecobank Capital and Group HR Business Partner, Ecobank Domestic Bank (Retail and Commercial Banking).

Before joining Guinness, she led the organizational development function at Ecobank Transnational Incorporated based in Lome, Togo.

Hanna, after returning to Africa, was until his appointment the Vice President, Operations, Diageo US Virgin Islands (USVI).

Prior to his role in the USVI, he was head of operations at Bell Brewery in Uganda and Brewery Manager for two Serengeti Breweries in Tanzania.

According to the managing director of the company, Peter Ndegwa, “the appointees bring a solid combination of profound commercial and operational experience which would be instrumental in further repositioning the company as it navigates the current economic challenges in Nigeria to achieve sturdy growth and expansion.

Their collective expertise and leadership capacity will help the company to the next level as we continue the process of building Guinness Nigeria for growth and profitability.”

Vanguard

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