Whole Foods Market partners to launch cold brew bottle teas

USA – Argo Tea, the Chicago-based premium tea brand known for its all-natural tea-based signature drinks and loose-leaf teas, has partnered with Whole Foods Market to launch a ready-to-drink cold brew bottled teas range available in different flavours.

“We’re passionate about creating new ways for people to experience tea. With our new cold brew teas, we are bringing consumers unprecedented access to super premium teas from around the world.

We are uniquely positioned to do this because of our long-term relationships with growers, giving us access to one-of-a-kind micro lots and ensuring the highest quality teas with low microbial levels,” said Argo CEO Arsen Avakian.

“There’s no other tea company in the world I’d rather have bring our First Flush Darjeeling to market in a ready-to-drink format.

Arsen and I go back a long time. He is one of the most innovative minds in the beverage business today and I’m incredibly excited about the launch of the new cold brew line,” added Ambootia Tea Garden owner Sanjay Bansal.

According, the unique and flavourful super-premium teas are USDA Organic certified, Non-GMO Project Verified, all-natural, gluten-free, vegan and kosher.

To enhance the natural character of each tea, Argo adds a hint (20 calories per 13.5oz bottle) of fair-trade pure cane sugar to each flavor.

All three flavors are bottled in Argo Tea’s iconic glass bottle, preserving the delicate flavors of the teas. Each tea has a suggested retail price of US$2.49-US$2.69.

“Argo Tea is truly at the forefront of beverage innovation,” said Yoshiaki Tsutsumi of Yamaguchi Tea Estate.

“Consumers are seeking out unique, authentic flavors and we are proud that our Gyokuro green tea will be a part of this special line of cold brew teas.”

Argo Tea plans to support the new product introduction with in-store sampling demonstrations, digital advertising, and social media/ email marketing.

The new line of teas complements Argo’s existing premium ready-to-drink business as company sells six Signature RTDs, three Unsweetened RTDs and three Teappuccino RTDs nationwide in over 50,000 retail outlets and in all of the company’s 50 cafés.

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