UNITED KINGDOM – Roots Beverage Company has introduced its first range of tonic waters which are sweetened only by organic honey as more reduced sugar options and natural flavours enters the UK market.
Sweetened only by natural honey, the three new tonics include Worker Bee Indian tonic water, a slim line Queen Bee tonic water and Rhu-Bee tonic water, which takes natural colour and flavourings from rhubarb.
The company has opted for major overhaul and innovation that has led to plenty of opportunities in the market while giant corporates are being forced to alter their entire operations in order to adhere to new legislation for more reduced sugar options.
Large volume production of the honey-sweetened tonic water would begin following a deal with London-based Bottling UK that would allow for UK-wide stock distribution.
Founded in 2016 by 25-year-old Jamie Blair, they are committed to creating a healthier version of the sugary soft drink.
Roots Beverage Co received investment from Ash Dougal, a local investor who joined the company as a director in September 2016 soon after its incorporation in December 2016.
With over 30 Isle of Man outlets, the company has expanded its operations and supply chain to include its Ginger Bee soft drink and Honey Bee lemonade products.
“I wanted to make a brilliant product that made a difference to people’s health, to the future of bees and to our planet.
Securing a bottling and distribution partner marks a significant milestone for the company and means we can now make positive steps forward with the Roots brand, introducing new suppliers and stockists to our first range,” said Jamie Blair, Roots Beverage Co. Founder.
“It’s a unique proposition, because as well as wanting to introduce a natural, healthier range of soft drinks and mixers, we also want the business to give back.
We reinvest 10% of all profits into bee-related projects to ensure the bee population continues to thrive,” he added.
The range of tonic waters was made available in both 200ml and 500ml bottle sizes.
“The range of tonic waters have been designed to complement a variety of spirits, while having enough of a flavour profile to be enjoyed on their own.
We’re now offering like-minded suppliers, wholesalers and their customers the opportunity to share our passion for Roots’ products and message, and we’re keen to talk to anyone who seeks an edge in the premium mixers market,” said Ash Dougal, an investor from the company.
The company focuses on improving the environment and supports local communities with various projects, while also producing a healthy soft drink alternative for the consumer, separating itself from the other high-sugar drink products currently on the market.