SINGAPORE- Mondelez International has launched a new Technical Centre in Singapore to build on its research and development capabilities in its US$65 million development plan.
The centre will focus on introducing new methods or ideas in a product development scheme that will solely engage new technologies.
The company had announced that it was investing in R&D facilities and build a network of Research, Development & Quality (RDQ) hubs across the globe in order to secure the its business position.
Development of these technical centres focuses effort to promote research, equipment and ability to increase output in support of their growth and business improvement strategy.
It seeks to meet the growing need for innovative products through a dynamic range of brands such as Clorets, Halls and The Natural Confectionery Company candy (Stride, Trident and Dentyne gum), Cadbury Dairy Milk chocolate and Oreo biscuits.
“Our purpose and vision at Mondelēz International are simple — to create more moments of joy for our consumers with our much-loved brands by building the best snacking company in the world,” said Maurizio Brusadelli, EVP & President AMEA (Asia Pacific, Middle East and Africa).
“Singapore’s fantastic infrastructure, thriving RDQI ecosystem and the collaborative approach of government organizations makes it a perfect place for innovation. This is one of the many reasons why we have made Singapore the home of our AMEA region.”
Research will be spearheaded in a range of labs equipped with a pre-commercial production system to monitor the efficiency of new production technologies and innovations.
The site will also be equipped with a creative packaging studio to create new designs with better art work.
A team of 75 scientists, developers, engineers, analytical chemists and other specialists would collaborate their expertise to deliver on the growth and innovation strategy in all Mondelez’s manufacturing network.
The Singapore hub proceeds the opening of the Wroclaw hub in Poland.
Now with six fully operational R&D plants, Mondelez is in a better position to recruit, retain and develop talent across a range of science and technical disciplines while ensuring quality is achieved.
The company was planning to focus on its RDQ network over the next two years at all of its advantaged technical centers in the United States, United Kingdom, Poland, India, China, Singapore and Brazil.