UK – TANQUERAY, the bartenders’ favourite gin, has unveiled a stunning new design for TANQUERAY Rangpur alongside the news that it’s extending its distribution into new markets.
Named after an exotic lime which originated from India, TANQUERAY Rangpur is a light, easy-drinking gin with a juicy citrus taste, making it the perfect gin for the summer.
A new bottle design will hit the shelves across all markets, shining a light on the zesty flavour and rich, innovative heritage of TANQUERAY Rangpur, as part of the new celebration.
Through citrus imagery as well as a delicate, Raj-inspired, border in classic TANQUERAY green, it tells a visual story of its signature ingredient, Rangpur, a lime which originated from India.
For the first time it also introduces the signature of the brand’s founder – Charles Tanqueray.
Since it first launched in 2006, TANQUERAY Rangpur has been winning top awards, including Double Gold at the prestigious San Francisco World Spirits Competition and is already an established favourite in most of Europe, USA and Canada.
“It’s an extremely exciting time for gin.
It’s a category which is growing at a phenomenal rate with TANQUERAY at the forefront.
This is the reason why we are refreshing the look and extending the reach of TANQUERAY Rangpur into new countries,” said TANQUERAY Global Marketing Manager, Joanna Segesser.
“Like our founder, who searched the globe for the perfect ingredients, we believe that ‘It’s what you put in’ that matters and TANQUERAY Rangpur is no different. Distilled with rare Rangpur limes, the result is a distinctive zesty flavour.
Our new look bottle reflects this rich heritage and its exotic flavour, while paying homage to the ultimate gin pioneer – Charles Tanqueray.”
As TANQUERAY Rangpur continues to reach more consumers, TANQUERAY Ginstorian, Jo McKerchar explained that attention to quality and ingenuity has always been at the heart of this brand from the beginning:
“TANQUERAY’s founder, Charles Tanqueray, was an innovator in the world of gin. In 1830 he set out to make the world’s finest gin.
He poured his heart into it, creating over 300 recipes in pursuit of the definitive gin. It was that same dedication and experimentation that led to the creation of TANQUERAY Rangpur in 2006.
As other younger brands begin to experiment with their gin recipes, we are proud of our successful legacy of innovation and experimentation that spans nearly two centuries.”