Fonterra signs a distribution agreement for its Anchor brand in Asia

ASIA – Fonterra has signed a new distribution agreement to avail its Anchor brand product range to millions of consumers in the South Asian dairy market, particularly Bangladesh.

The agreement seeks to build on its brands in the potentially vital dairy markets within in Asia, the Middle East, and Latin America.

Bangladesh is said to record a rapidly growing population and a strong economic growth, prompting consumers to look for healthy diets from dairy, and Fonterra is right on course to meet this demand.

Despite of the trade-protected market in India, the company aims to do well in the global dairy market and exploit growth opportunities in both fresh dairy and milk powders.

With the Anchor brand comprising of yoghurt, cheese, butter and milk, Fonterra is increasingly complementing New Zealand-sourced milk with overseas supply, to provide and continue supporting the growth of fresh consumer dairy products in the Asian market.

Sunil Sethi, Fonterra’s Managing Director of Sri Lanka and Indian Subcontinent said that the Anchor was a perfect choice to foster growth and improve the wellbeing of Bangladesh.

“The Bangladesh market creates an exciting growth opportunity.

Partnerships like the one we’re announcing today will enable us to bring dairy nutrition to even more consumers across the country, so we can do well, by doing good.

Our Anchor Full Cream Milk Powder, for example, comes with more than 23 vital nutrients including protein, calcium, vitamins and minerals.

Anchor is specially formulated with ‘NutriShakti™, a nutri-bundle that supports growth, energy and immunity,” he said.

According to Dr. F H Ansarey, Managing Director, ACI Agrolink Limited, Anchor’s global nutritional outlook will help deliver on its vision of enhancing people’s lives by supplying safe, high-quality dairy nutrition.

Fonterra made a trade proposal to the Bangladesh government in 2017 to supply the Anchor full cream milk powder, a highly nutritious product that could supplement Bangladeshis grain-dominated diet.

Fonterra utilizes its Cobden site to make instant full cream milk powders from milk off dairy farms in Victoria, Australia for Bangladeshis.

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