Muller launches Greek style yoghurt cutting 13.5% sugar in its yoghurt range

UK – Muller, one of the biggest dairy producers in the UK has announced that it has achieved a 13.5% sugar reduction in total sugar across its core range of yogurt products, and it has launched Muller Corner Plain, made with unsweetened natural Greek Style yogurt.

According to the company, the reduction equals 1759 tonnes since 2015 achieved across its core categories including Muller Corner and Muller Light.

Muller Corner strawberry flavor was formulated to achieve a 19% less total sugar product while the Muller Corner Plain range replaces the Greek range, with 27% less total sugar on average.

The Plain range is said to be high in protein, available in three flavours that is, Strawberry & Goji Berry, Blueberry & Elderberry and Raspberry & Pomegranate.

Muller also said the new range was available in Asda in single format or four-packs and it was projected to be available in other retailers throughout March, April and May.

Through innovation, Muller is expanding its product range to give people a wide portfolio to choose from.

These include Mullerlight Fruitopolis and Mullerlight Greek Style, all with 0% added sugar.

The newly launched products offers a range with lower or no added sugar, in more pot sizes in order to go by the sugar reduction guidelines instituted by the government in the UK.

“We create products that are inspired by dairy goodness and motivated by taste.

Through reformulation, new portion sizes and new products, all made possible by unprecedented investment in our capabilities, our products continue to offer moments of pleasure and no compromise on taste,” said Bergen Merey, Managing Director of Müller Yogurt & Desserts.

This comes at the wake of new guidelines published by Public Health England’s, as part of the government’s sugar reduction program.

The guidelines outline the role of the food industry in reducing or totally reducing sugar in most products including breakfast cereals, confectionery, ice-cream, yogurt, morning goods, sweet spreads, biscuits, cakes and puddings.

UK government targets a 20% sugar reduction by 2020, with 5% in the first year ending August 2017.

The company plans to pursue the sugar reduction strategy through partnerships, innovations and boosting marketing spend by almost 25% in a way to grow the yogurt category.

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