UK – Arla Foods, a global dairy company and co-operative, has scooped an award for its protein pouch format at the fourth annual World Food Innovation Awards.
Celebrating the very best in excellence and innovation across every product category, Arla protein pouches took home the award for Best Brand Extension.
Beating over 200 entries from 29 countries, Arla Protein pouches were recognised for their malleable design that ensures the consumer gets their protein hit in the easiest and most convenient way when on the go.
Arla Protein is made from all natural ingredients and is an easy and convenient way to get a pre and post workout boost of the nutrient, with the range of milks, yogurts and pouches containing 20g per serving.
“Since its launch in April last year, protein pouches have gone from strength to strength and have been a hugely successful addition to the existing range of products.
With listings having grown from 700 to over 2,000 stores in just three months and a rate of sale four times that of our competitors, the innovative nature of the pack and ease of use for consumers makes it a hugely popular product,” said Joe Wawrzyniak, brand manager for Arla Protein.
“At Arla, we are always trying to develop our ranges and bring new products to market that add value to consumers so to be recognised specifically for our innovation is a great achievement for us.
Arla Protein pouch is definitely a success in the convenience world with more to come in 2018!”
The World Food Innovation Awards is the international food industry’s leading and most established awards scheme; celebrating innovation and excellence across every product category as well as seeking out the best in packaging, marketing, technology and sustainability.