USA – Mondelez International has announced that from the end of March, the OREO brand will be covered by its industry leading sustainable cocoa sourcing programme, Cocoa Life.
OREO packs will display the Cocoa Life logo, which will be present across the full range by the end of this year.
According to the company, this announcement is part of its commitment to expand Cocoa Life to more of its brands, with the company’s ultimate goal to source all its cocoa sustainably, primarily through Cocoa Life.
Following last year’s announcement that all Cadbury products would be brought under Cocoa Life by 2019, the inclusion of OREO in the programme demonstrates how the company continues to use its scale to help even more cocoa farmers, their families and their communities.
“To bring the iconic OREO brand under Cocoa Life is a special moment for us as we continue to expand the programme and move closer to our target of empowering 200,000 farmers and reaching one million people in cocoa-growing communities by 2022,” said Glenn Caton, President, Northern Europe at Mondelēz International.
“Through Cocoa Life, we want to become an accountable partner for our cocoa farmers, not just a buyer.
Cocoa Life truly transforms communities by delivering real and measurable improvements for cocoa farmers.
Independent assessments show that we are having a genuine impact and seeing the Cocoa Life logo on the front of packs will give consumers the confidence that whenever they buy an OREO product they are making a real difference to people’s lives.”
Launched in Ghana in 2008 as the Cadbury Cocoa Partnership, by the end of 2016 Cocoa Life had already reached 92,000 cocoa farmers, and investment in 854 communities delivered community action plans to improve education, healthcare, infrastructure and other priorities.
In Ghana, farmer income increased 49% more and cocoa yield increased 37% more in Cocoa Life communities than in communities outside the programme.
Without cocoa, there is no chocolate. Without the next cocoa farming generation, there is no cocoa.
Cocoa Life is an independently verified programme that aims to support sustainable cocoa farming, securing a positive future for cocoa farmers, their families and their communities.
Cocoa Life directly connects buyers to farmers in order to turn them from subsistence operations to sustainable businesses, by growing crop yields, driving up incomes and strengthening community development.
From its inception in 2012 to the end of 2016, Cocoa Life reached 92,000 cocoa farmers in 861 communities.
By 2022, Mondelēz will have invested US$400m to reach 200,000 cocoa farmers and one million people in cocoa growing communities in Ghana, Côte d’Ivoire, Indonesia, Brazil, Dominican Republic, and India.
Mondelēz International has also committed to intrinsically linking driving business growth with making positive change in the world in its new growth strategy, ‘Impact for Growth’.
Through Cocoa Life, Mondelēz is using its scale as the world’s largest chocolate maker to drive positive change for the communities on which it depends.