Firmenich expands presence in US West Coast to improve customer experience

SWITZERLAND – Firmenich has expanded its footprint in California, United States to offer its customers tailored taste and nutrition solutions, including a unique range of organic offerings.

Building on the Group’s longstanding manufacturing presence in California, Firmenich now offers enhanced creation and innovation capabilities with new product development services to customers on the West Coast of the U.S.

The company has appointed Karl Witton, to lead its West Coast business.

Witton was previously in charge of the company’s Savory business in North America. “Karl is an entrepreneurial leader, dedicated to expanding our partnerships with businesses in this high-pace growth market,” added Perkins.

“Some of the most critical advancements in the food and beverage industry are happening here in the West Coast, led by some of the world’s most forward-thinking companies,” said Witton.

The new innovation hub will deliver rapid prototyping for high speed-to-market as it is supported by dedicated labs and pilot plant facilities.

“Staying at the forefront of creativity and innovation is paramount for us to be the Taste and Nutrition innovation partner of choice, with unique natural solutions,” said Chris Perkins, VP of Flavors for the Americas.

“Following our recent acquisition of Natural Flavors, a pioneer in organic-certified flavors, this is the next step on our innovation journey to shape the future of natural food and beverage solutions.”

“With our specialized team, we are dedicated to shaping the future with them. From food technologists and flavorists, to marketing and sales experts, we offer cutting edge services, well beyond flavor creation,” he added.

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