SOUTH AFRICA – Pick n Pay, the second largest supermarket chain store in South Africa has held up its corporate responsibility through a partnership with MasterCard, where individuals will automatically donate a meal to the Tap to Feed initiative at any Pick n Pay store.
Business Daily reported that this initiative was launched on May 7 and will run up to July 20 with the goal of preventing poverty in SA.
According to the company, with the initiative, 1.2 million South Africans will be able to access free meals made easy with the MasterCard partnership.
MasterCard, Pick n Pay and FoodForward SA have collaborated to ensure that every time a consumer makes a purchase at Pick n Pay with the ‘Tap & Go’ contactless payment option, MasterCard will automatically donate a meal – at no extra cost or effort to consumers.
This builds on MasterCard’s 100 Million Meals Commitment in their continued vision to reverse the cycle of hunger and poverty.
It was in support of United Nations Sustainability Development Goals; No Poverty, Zero Hunger, Quality Education and Gender Equality that MasterCard collaborated with World Food Programme (WFP) by using its expertise in technology and digital innovation.
Pick n Pay’s Tap & Go’ allows customers tap their card at a Pick n Pay till point in all stores in secure, convenient and fast manner including at fast food restaurants, grocery and convenience stores.
“We are always looking for ways to give our customers more value, and Tap & Go does just that, giving our customers a faster and more convenient experience at our checkouts.
Now there’s an added benefit: this collaboration with MasterCard will make a huge difference to thousands of poor and vulnerable families across the country, and our customers can contribute by simply using Tap & Go at our checkouts,” said Pick n Pay Deputy CEO Richard van Rensburg.
In March, Pick n Pay partnered with Absa to launch a new stokvel account, providing customers a safer and easier way to save.
Also, the Competition Commission approved Pick n Pay merger with the Franschhoek stores.