Nestle to release new ‘Smarties’ in Germany in preparation for World Cup

GERMANY – Nestle is set to release three new limited-edition of Smarties products in Germany as it looks to take advantage of the World Cup which is to happen in the approaching summer.

The Smarties include a new range of signature chocolate chips, coloured red, yellow and black – the colour of the German national flag – in order to appeal to consumers in the country who want to offer their support to the German national team, reported FoodBev.

The products will feature limited-edition football-inspired packaging in multi-packs each containing four 38g tubes as well as ‘giant’ 130g tube of the snacks.

Four hollow chocolate figures will also be available in a multi-pack, made with milk chocolate and are filled with the Germany-inspired Smarties and designed to look like footballers.

Nestle Smarties emphasize colourful coated chocolate confectionery in a variety of individual, multi-pack or special occasion formats.

The Smarties brand, initially named ‘Chocolate Beans’, is a long-time favourite in many countries including the UK, Germany, Australia, South Africa and Canada.

The brand is regarded as a ‘perfect fit’ for kids and adults given continuous product improvements, including a shift to no artificial colours or flavours.

According to FoodBev, both the multi-packs also come with games to entertain younger consumers, as the hollow chocolate figures feature an integrated 11-centimetre ‘shooting game’ in the packaging, while the multi-pack features several football-related quiz questions.

The Smarties World Cup range of products will be available nationwide from retailers in Germany.

Nestle Smarties Chocolate is already available in United Arab Emirates (UAE), Bahrain, Kuwait, Lebanon, Oman & Qatar.

They utilize a wide range of ingredients including Cocoa butter, Skimmed Milk powder, cocoa mass, lactose and protein from whey (from milk), butterfat (from milk), rice starch, Emulsifier: Sunflower lecithin among others.

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