UK – Coca-Cola European Partners is set to launch a new mixer variant of its Schweppes 1783 range, Muscovado created to enhance the taste of dark spirts like rum and whiskey.
With plans to roll it out in September, Coca-Cola claim the mixer is naturally flavored through a combination of vanilla, caramel and butterscotch.
According to them, the latest edition taps into the growing demand for premium dark spirits, particularly with whiskey sales increasing 2.5%.
The new range will be available in a 200ml glass bottle which pays homage to the brand’s original bottle created by Jacob Schweppe.
“The new muscovado variant highlights how 1783 is more than a range of tonics, but instead a portfolio of naturally flavoured premium mixers with the same long-lasting effervescence associated with classic Schweppes.
Expertly crafted with guidance from mixologists and drink experts, the full 1783 range is designed to help licensees and bartenders deliver interesting, great tasting, mixed drinks and cocktails for consumers to explore,” said Coca-Cola European Partners GB customer marketing director Simon Harrison.
“The 1783 muscovado variant joins 1783 ginger ale and complements existing Schweppes classic ginger beer and Schweppes classic ginger ale variants, providing our customers with a range of dark spirit mixers for a host of budgets, outlet types and tastes.”
Leading mixer brand in the UK
Coca-Cola said that Schweppes remains the biggest mixer brand in the UK and grew by 5% in volume and value this year.
The Schweppes 1783 was launched in October 2017, deemed to be one of the biggest investments made by the brand in many years.
The launch is part of Coca-Cola’s US$7.76 million investment to promote the Schweppes range.
In addition to Muscovado, Schweppes 1783 range includes crisp tonic water, light tonic water, golden ginger ale, as well as flavoured tonics: salty lemon, quenching cucumber and aromatic floral.
While the gin brands are experiencing an upward trend, Schweppes brand is said to be responding well to the growing popularity of alternative spirits, like whisky, rum, and tequila.