New 2 Sisters CEO Ronald Kers sets out a new transformation agenda

UK – The new CEO of UK’s poultry manufacturing company 2 Sisters, Ronald Kers, has set out new plans of transformation and organisational changes in the first week of his reign.

According to the company, the ex-CEO of Muller has also informed the colleagues of new ‘Framework for Success’ plan and spelled out his vision for the future of the company.

Ronald Kers, the new CEO of 2 Sisters Food Group, officially took the reigns as new CEO on August 1st and has wasted little time in setting out his aspirations for the future.

“My vision is to build 2 Sisters into a leading international food business, trusted and respected by all stakeholders.

We need to be passionate about creating delicious, great value food and be inspired by what we can achieve.

The responsibility that comes with this means that we continuously need to set the bar higher and deliver for our customers, consumers and ourselves.

The journey to create this future has started,” said Ronald.

Ronald’s first 100 days have been taken up with an assessment of the opportunities for the group and creating the new initiatives he plans to put in place.

“The rise of ‘retailer own brands’ is another big opportunity.

These are becoming the biggest brand in the world and if we can use our scale and expertise, we can stay ahead of our competitors and succeed in the longer term.”

Ronald’s ‘Framework for Success’ plan includes key elements such as the formation of a transformation team; an acceleration of the turnaround of all poultry operations in the UK & Europe and the merger of its UK Poultry and Added Value divisions.

Current UK Poultry Managing Director Keith Packer will lead the merged divisions, with operational support from Director Antonio Boparan, who will also head up subsidiary Amber Foods.

“The foundations of our business have already been built by Ranjit and I do not intend to change these.

So our direction of travel around supporting our profitable businesses in our ‘heartland’, improving execution, reducing cost and building a better organisational culture will continue,” added Ronald.

“There is so much opportunity for our business, and I have received tremendous support from Ranjit and all colleagues so that we can make this happen.

I am keen to bring a new shape to the business so execution and delivery are the best that they can be.

And a dedicated transformation team will be focused on driving business change for the benefit of all managing directors, but without the distraction of the ‘day-to-day’ operations.”

Additionally, the company reported that after 37 years in the food sector, Group Technical Director Chris Gilbert-Wood has decided to retire in 2019.

As a result, the Group is hiring Greencore Group Technical Director Helen Sisson. Helen will join the business in early 2019.

The commercial Director Frank Robinson will also leave in November and handover to Dan Howell, who takes up the role after 10 years at Muller, most recently as Commercial and Strategy Director for Muller Milk & Ingredients.

Ronald added: “Building a high performance organisation means we need the right leaders in the right roles in our business.

I am delighted to get Helen and Dan on board to lead the journey to becoming a high performance organisation based on discipline, agility and accountability.

Clearly we are undergoing a period of rapid change and I do know that sometimes the pace of change can be unsettling.

However, we need a laser-like focus on doing things differently, and with discipline, we can achieve our goals to turnaround our core business, set it up for future profitable growth and strengthen our balance sheet.”

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.