Campbell launches on-the-go Well Yes! Soups in the US market

USA – The American producer of canned soups Campbell’s has announced the launch of a new range of on-the-go, convenient soups, Well Yes! in the United States targeting health trend among consumers.

The new products are available in convenient grab-and-go packaging, in five delicious flavours to provide healthier snack options for especially consumers with busy lifestyles.

According to the company, the soups provide 20% or more of daily vegetable servings, offers under 200 calories per cup and can be served while warm or at room temperatures.

They are a good source of fibre, meet vegetarian dietary needs, are non-GMO and contain no artificial flavors or colors.

“With convenience-focused daytime snacking on the rise and a desire to find more nutritious options, consumers are hungry for quick and easy solutions that deliver on taste,” said Diego Palmieri, Chief Marketing Officer, Campbell Meals and Beverages.

Well Yes! Sipping Soups were crafted to provide delicious real food ingredients with drinkable vegetable nutrition, in a convenient and affordable on-the-go package.”

The variety include Tomato & Sweet Basil, Butternut Squash & Sweet Potato, Roasted Red Pepper & Tomato, Harvest Carrot & Ginger and Sweet Corn & Roasted Poblano.

They are available at a suggested retail price of $1.99 per unit at grocers nationwide and online.

Chef Graham Zanow, Executive Chef at Campbell said: “The development of Well Yes! Sipping Soups began with the selection of consumers’ favorite vegetables.”

“Roasted pepper is topped with smoked paprika.

Sweet corn gets a careful addition of poblano pepper and toasted cumin, resulting in an authentic southwest flavor.

A little butternut squash purée was added for sweetness to the tomato. And I am personally passionate about the carrot-ginger, as the recipe is just like the one I served at my own cafe.

A finish of coconut and ginger makes the carrot taste more like itself but also creates a soothing, warm sensation.”

Campbell Soup in May reported a quarterly loss of US$475 million due to a troubled fresh foods division and in the swing of dismal results, its CEO Denise Morrison unexpectedly left the company.

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