UK – Arla Foods Ingredients has released a new Whey-Pro Biscuit concept that will enable biscuit manufacturers tap into the high-protein and healthy indulgence trends while overcoming technical challenges.
The new concept which features the company’s whey protein ingredient, Nutrilac involves a biscuit recipe with a premium look, taste and feel.
It was designed to create biscuits with the right structure and appearance after baking, as well as low water activity for long-lasting crispness and low risk of microbiological spoilage.
According to Arla, with the concept, biscuit manufacturers will be able to overcome issues such as unpleasant aftertaste and unattractive appearance, and qualifies for a high-protein claim in the European Union.
“High-protein and healthy indulgence are both important trends in the baked goods category. Biscuit manufacturers who tap into them have a great opportunity to grow their market share.
Our new concept demonstrates that it’s definitely possible to combine a high-protein claim with an indulgent taste and texture, while overcoming technical challenges,” said Lene Hald, Senior Category Manager, Bakery, at Arla Foods Ingredients.
According to Mintel, one in four consumers now looks for cookies or biscuits that are high in protein and the number of sweet and savoury biscuit launches in North America and Europe featuring protein claims has more than doubled in the last five years.
However, producing indulgent, high-protein biscuits can come with processing and sensory challenges.
Arla Foods’ concept allows manufacturers address challenges associated with protein fortification.
Arla Foods Ingredients also recently developed a new protein shot concept consisting of whey protein for ‘athletes and gym-goers’.
This was part of the company’s strategy to tap into the protein drink market with new small 100ml shot-size innovations.
It allows food and beverage makers create ready-to-drink products that stand out from the competition and appeal to people on-the-go, as well as athletes.
According to Arla, the product was developed to meet the needs of athletes and gym-goers.
It also helps speed up muscle recovery after exercise due to its superior amino acid composition and fast absorption rate, is pH-flexible, allowing a range of application options, and UHT-stable, allowing easy production on a standard UHT line, according to Arla.