Kellogg unveils probiotic, prebiotic and fibre cereal brand for digestive health

USA – The Kellogg Company has debuted a new cereal brand, HI! Happy Inside that contains prebiotics, probiotics, and fiber that supports digestive health and wellness of consumers.

Kellogg said the new cereal delivers 1 billion CFU live probiotics from active strains, 2.5 grams of prebiotics and 8-9g of fiber pending variety.

Developed at WK Kellogg Institute for Food & Nutrition Research, a global community of food researchers, designers, and makers at the company, HI! Happy Inside makes customers easily access the essential ingredients vital for digestive health.

The product features a blend of wholesome fruit, yogurt pieces, and is made with 100% whole grains that stay crunchy in milk.

“HI! Happy Inside is a delicious cereal with three powerful ingredients to support digestive wellness.” said Aleta Chase, Marketing Director for HI! Happy Inside.

“This new cereal provides a proactive real food solution to people who want to incorporate more prebiotics and probiotics into their diet.”

According to Kellogg, 92% of adult Americans are maintaining digestive health as important to their overall health and the new product answers their need by delivering prebiotics, probiotics, and fiber1 in an all-in-one cereal (3-in-1).

A survey commissioned by the company and conducted by The Harris Poll conducted among over 2,000 U.S. adults indicated that while 29% of Americans say they know about probiotics; prebiotics are a mystery for the average American.

The new product comes just in time to provide ingredients in digestive health and address nutritional awareness.

“Maintaining a healthy digestive system is essential to overall wellbeing and everyday life,” said Regan Jones, RD.

“Many registered dietitians know that probiotics alone aren’t enough and the 3-in-1 combination of prebiotic, probiotics and fiber1 through real foods such as HI! Happy Inside is one thing you can do daily to help support your overall health.”

It comes in three flavors, Simply Strawberry, Bold Blueberry, and Coconut Crunch sold in 34.5 oz resealable bags, 6 count cups and will be available in individual cups nationwide in food, drug, mass and ecommerce in early 2019.

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