Mars launches new range of Dove chocolate bar flavours in the US

USA – Mars Inc. has released a new range of Dove chocolate bar flavours in the US to expand portfolio of its dark chocolate and milk chocolate varieties.

The new Dove bars include bourbon vanilla dark chocolate, salted caramel blonde chocolate, raspberry rosé dark chocolate and almond brittle milk chocolate.

The range will be on sale in the US as of December with a recommended retail price of US$1.99 per 3.3 oz bar.

“Our chocolate-loving consumers are always looking to up the ante with their treats.

We challenged ourselves to bring creative, culinary-inspired flavours like salted caramel and bourbon vanilla and pair them with our signature silky smooth chocolate.

“We want this new Dove taste experience to give our fans a whole new reason to fall in love with chocolate,” said Leslie Philipsen, Dove brand director.

Mars launched three new Dove chocolate products earlier this year featuring cashews and almonds in line with the growing consumer trend of seeking a more balanced lifestyle1 in their food decisions.

The nuts were availed in different flavours in the US including cinnamon dusted dark chocolate almonds, sea salt dusted milk chocolate cashews, and cocoa dusted dark chocolate cashews.

Targeting healthier snacking

Last year, the company acquired a minority stake in in snack bar company Kind as it aims to cash in on the growing trend for healthier snacking.

The deal allowed Mars together ad Kind leverage their strengths in growing their product offerings and business.

For Kind, the Mars partnership meant to enable it accelerate its dual mission to make its healthy and tasty foods available to more people across the globe.

Earlier in the year, Mars unveiled Goodness Knows snack bars in the UK, something it termed as its biggest UK launch for 20 years.

The new product was a response by Mars to changing consumer trends towards healthier snacking, given that the products contain just 160 calories, made with no artificial colours, flavours or preservatives.

The candy bar giant is seeking pace with global cravings for chocolate bars, and is said to be finding solutions in biotechnology through a partnership with Benson Hill Biosystems, a biotech firm, to help develop more resilient cacao trees, which produce the beans used to make chocolate

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