UK – Danone Manifesto Venture, the New York-based venture arm of Danone is supporting a UK brand of vegetarian, low-fat almond blend, Ayem to launch a new range of Breakfast Protein to offer healthy proteinaceous breakfast meals.
According to FoodBev, the new range aims to fill the morning protein gap as it provides a healthy fruit breakfast essential for both body and brain development.
Breakfast Protein Pots received approval in Danone’s Innovation Accelerator, which focuses on launching new products.
As a result, Danone is supporting the initiative, the first start-up to be backed by the company.
The idea was developed by Ayem founder Manuela Borella, who has been part of the Danone family for 18 years.
They blend a combination of almonds, milk, fruit and seeds, each pot containing 15g protein and available in three flavours, that are original almond blend; pear, apple and almond; and blueberry and almond.
According to the company, the range is produced from a patent-pending recipe and is said to have a completely unique texture, combining the firmness of a chia pudding with the varied bite of a bircher muesli.
The Breakfast Protein Pots can be consumed straight from the pot or spooned into a bowl to be paired with fresh fruit, nuts, seeds, honey or agave nectar.
“We launched Ayem to bring a revolutionary offering to the breakfast market.
As a busy and health-conscious mum with four young children, I wanted to create a healthy breakfast product that would get minds and bodies off to a good start, helping hectic individuals and those looking to get the most out of the day ahead,” said Manuela Borella.
Ayem is a vegetarian, low-fat almond blend with no colours or preservatives.
Danone’s Manifesto Ventures works by partnering disruptive entrepreneurs as a way of investing in the future of healthy food.
It became the first corporate venture fund to achieve B Corporation Certification independently, recognizing its commitment to conducting business with the highest standards of social and environmental performance, transparency and accountability to balance profit and purpose.
The venture fund focuses on innovative companies promoting a healthy and sustainable future of food.
Danone is a leading global food & beverage company operating in Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Advanced Medical Nutrition.