Jubilant FoodWorks ventures into Chinese cuisine with launch of first own-brand

INDIA – Jubilant FoodWorks, the operator of the fast food restaurants Domino’s Pizza and Dunkin’ Donuts has entered into Chinese fast casual segment by launching its first own-brand ‘Hong’s Kitchen’.

Hong’s Kitchen has opened its first restaurant in Eros mall, Gurugram, highlighting that Chinese cuisine segment is fast growing in the Indian market.

An ET Retail report reveals that the restaurant makes both vegetarian and non-vegetarian food, catering for the needs of customers whose tastes and preferences are fast changing.

According to the company, the newly launched restaurant has a young, international-looking and trendy design that is inspired by the colors and the hustle of Asian street markets.

“It gives us great pleasure to launch Hong’s Kitchen in India today. While Chinese food is the second largest consumed cuisine in the country, there exists a vast gap between street vendors and premium fine-dining restaurants.

Hong’s Kitchen, with its Fast Casual format, will address this vast, unaddressed market through great-tasting and affordably priced Chinese food that’s customized for Indian tastes,” said Pratik Pota, CEO and Whole-time Director, Jubilant FoodWorks.

The company said the new restaurant brand will source the ingredients from top-quality suppliers.

Jubilant FoodWorks, which operates 1,200 Domino’s Pizza restaurants across 271 cities is looking to fill the gap between street vendors and premium fine-dining restaurants.

The company also has exclusive rights for developing and operating Dunkin’ Donuts restaurants for India and has 32 Dunkin’ Donuts restaurants across 10 cities in India as of December 31, 2018.

Chinese food is the second largest consumed cuisine in the country.

ET Retail reported last year that the foodservice company had begun test runs of a Chinese fast food venture, to become the firm’s first independent venture and its third restaurant brand in the country.

The company is seeking to capture a niche in a fast-growing segment that has only a few national operators such as Mainland China owned by Speciality Restaurants, Yo! China.

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