USA – Global confectionery manufacturer, Mars has introduced new hazelnut spread-filled chocolate candies under its M&M’s chocolate brand in the US.
The new M&M’S Hazelnut Spread Chocolate Candies will be available across US stores starting next month.
The new product features a hazelnut spread center covered in delicious milk chocolate, offering a delectable combination of chocolate and hazelnut flavors.
They will be available in three pack sizes in singles (1.35 oz.), share size (2.53 oz.) and sharing size stand up pouch (8.3 oz.).
The candy will become a permanent addition to the M&M’s line-up as the second new soft centre innovation after M&M’s caramel, which launched in 2017.
“Chocolatey hazelnut spread unlocks a side of indulgence that’s all its own, so we wanted to tap into that mania and bring something to life that our fans would go crazy for,” said Allison Miazga-Bedrick, Brand Director, M&M’S.
“It’s no secret people love hazelnut spread and love M&M’S, so we can’t wait to see the reaction to this breakthrough taste experience.”
The release is a continued expansion of the M&M’s range, colorful button-shaped chocolates consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M’s.
M&M’s launched a new white chocolate peanut flavour for the US market last year to meet the increased consumer demand for white chocolate products.
It was released in three different sizes featuring peanuts covered in white chocolate and the signature colourful shells of the M&M’s brand.
Earlier, the brand expanded its US ice cream range by introducing a new chocolate-flavoured M&M’s ice cream sandwich.
M&M’S Chocolate Cookie Sandwiches are said to be made with reduced-fat chocolate ice cream sandwiched by two cookies packed with M&M’s Minis.
Mars recently launched Seeds of Change accelerator program to support early stage food-focused companies achieve growth and build ‘a healthier and more sustainable future’.