USA – Craft Brew Alliance’s growth unit pH Experiment is set to launch a new line of low alcohol, low calorie seltzers to delight consumers during the summer.
The new product, Pacer Low Proof Seltzer is the second product innovation by the pH Experiment, a segment that was launched to explore opportunities and growth outside beer.
It was developed by pH Experiment Innovation Brewmaster Thomas Bleigh, highlighting the company’s expertise in creating incubating and accelerating new products and experiences for drinkers.
Pacer Low Proof Seltzer comes in three flavours that is, Blood Orange, Meyer Lemon & Lavender, and Melon & Mint.
Each seltzer is gluten free and under 50 calories, with less than 1 gram of sugar and 2% alcohol by volume.
It will be available in two packages: a variety 12-pack and Blood Orange 6-pack which will hit shelves in leading retail and supermarket chains in the US starting July.
“We already knew moderation was becoming more important to drinkers.
“What we understood more fully after last year’s research was that moderation means different things to different people in different occasions,” said pH Experiment General Manager Karmen Olson.
“We heard from many drinkers who said they wanted something that would help them pace themselves to stay in control.
“With seltzers growing triple digits but available only in non-alcohol or 5% ABV, we saw an opportunity to create a low proof offering that would allow drinkers to moderate at their own pace.”
The product is the second innovation test launched by pH Experiment following PRE Aperitivo Spritz, a dry botanical bubbly cocktail launched last month.
Pre Aperitivo Spritz is a 6.6 percent ABV drink inspired by the classic Italian cocktail, available in 12-oz. six-pack cans and clear bottles.
Formed in 2008, CBA is headquartered in Portland, Oregon, operates breweries and brewpubs across the U.S.
It operates breweries such as Kona Brewing Company, Appalachian Mountain Brewery, Cisco Brewers, Omission Brewing Co., Redhook Brewery, Square Mile Cider Co., Widmer Brothers Brewing, and Wynwood Brewing Co.