USA – Jack Daniel’s, leading American whiskey brand has introduced a new golden whiskey called Jack Daniel’s No. 27 Gold Tennessee Whiskey in the United states.
This comes after a successful launch of the range as a travel retail exclusive item and select markets in Asia.
Jack Daniel’s No. 27 Gold Tennessee Whiskey has a premium bottle made from a fusion between warm maple and toasted oak to create a rich and refined finish for today’s whiskey consumers.
Production of the whiskey begins with maturation in new charred American white oak barrels, then placed into maple wood barrels once fully matured.
The final step is a second time charcoal mellowing before being bottled.
“Jack Daniel’s No. 27 Gold pays homage to our distillery’s golden rule of, ‘Every day we make it, we’ll make it the best we can,” said Jack Daniel’s Master Distiller Jeff Arnett.
“The natural amber hue, along with a scent of toasted oak and honey, offer an intricate texture and taste, making this whiskey a very distinct and luxury product.”
According to the company, the new variant is a double-barreled and double-mellowed expression of the brand’s signature Jack Daniel’s Old No. 7 Tennessee Whiskey.
The product is available across the United States for a suggested retail price of $99.99.
“Due to the extra time and attention required to craft this ultra-smooth spirit, Jack Daniel’s No. 27 Gold Tennessee Whiskey was previously only available in select markets.
“This product launch emphasizes Jack Daniel’s continuous commitment of making high quality whiskeys fully available to a wider consumer,” said the company.
The whiskey, said to be best enjoyed neat or on the rocks, is bottled at 40% ABV in 750ml bottles.
Jack Daniel’s which is one of the oldest distilleries in the United States recently introduced new marketing tool that turns any bottle of its product into an interactive augmented reality (AR) experience.