SOUTH AFRICA – Famous Brands, South Africa’s leading quick service and casual dining restaurant franchisor, has appointed Moving Tactics as their digital menu board supplier.
Moving Tactics, a digital signage solutions company in the country, have in the past worked with famous brands in providing various solutions including the installation of digital signage, digital menu boards and audio solutions at several branded outlets across Southern Africa.
“We are incredibly proud to work with Famous Brands. They are a highly respected business that is leading the QSR industry with innovative digital technologies so that they can meet the needs of and engage with their customers.
“As their sole digital menu board installer, we are able to provide them with the latest digital screen technologies and provide that consistent look and feel across their brands,” said Chris Day, Managing Director at Moving Tactics.
Famous Brands refreshes digital signage networks every five years as part of the firm’s strategy to remain technologically relevant as well as to ensure compliance with their brands’ in-restaurant layouts and design.
“In the past six months, we have completed 141 installations for Famous Brands. We have completed close to 100 installations for Steers and Wimpy alone and we’re always planning new installation as their brands expand.
“Digital content is easy and very quick to update without having any human interaction at store level and the screens can also be used for staff training and other company communication.
“Its multifaceted benefits are the reason why digital signage has become the way to communicate within QSR and retail environments,” explains Kevin Bierman, Head of Digital Signage Solutions at Moving Tactics.
Adolf Fourie, Marketing Executive at Steers, adds that the digital menu boards will provide the firm with more flexibility across nearly 600 restaurants.
“It also allows for speed to market and flexibility at each restaurant that traditional static menu boards will never offer. We are excited by the impact these digital menu boards are making in our restaurants in driving sales and feet for our business” Fourie noted.
Moving Tactics have installed digital menu boards at Wimpy, Fishaways, Steers, Milky Lane, Debonairs, Fego Caffe and Mugg & Bean restaurants across the country and they are currently installing several digital menu boards with audio facilities per restaurant.
“For Wimpy, we created kid-friendly Touch Play Tables that are installed within the play areas to keep their younger customers entertained.
Whereas at Steers, we implemented a four-screen solution where the two middle screen sync, to the nanosecond using System-on-Chip (SOC) capabilities, to draw attention to specific promotions or new products being launched,” Bierman added.