Nestle Nigeria launches new Maggi Signature variant to grow its seasoning portfolio

NIGERIA – Nestle Nigeria Plc has launched a new powder seasoning range, Maggi Signature, available in three flavour variants; Jollof, Miya and Pottages.

With the new product, the fast moving consumer good company seeks to maintain its lead in the Nigerian seasoning market by intensifying and enhancing the Nigerian ‘cooking experience’.

Speaking during the launch of the product, the company’s Managing Director, Mauricio Alarcon, said: “The addition of the ‘Maggi Signature’ range to the company’s product portfolio is in line with MAGGI Simply Good’ commitments.

“This includes a commitment to use familiar and common ingredients, which is another step towards fulfilling our ambitions to help individuals and families live healthier, happier lives.

“At Nestle, we continue to support families to make healthier food choices every day by consistently delivering high quality nutritious products and providing nutrition education.

“Our aim is to encourage and support families to choose healthier lifestyles. This is in line with our purpose which is enhancing quality of life and contributing to a healthier future.’’

Nestle Nigeria’s corporate Communications and Public Affairs Manager, Victoria Uwadoka,  added that the new product was developed to merge with the changing consumer trends aimed at providing convenience of use.

The company’s Category Manager, Culinary Nwando Ajene said that, MAGGI Signature Jollof, Miya and Pottage have been designed to improve the cooking experience in Nigeria.

“The range has been tailored to suit the local tastes and cooking habits of the different regions countrywide.

“Signature ‘Jollof’ seasoning helps the authentic party Jollof, Signature ‘Miya’ accentuates the ‘zoin’ taste of your favourite northern soups, while Signature ‘Pottage’ seasoning brings to life that ‘correct pottage taste,’ Ajene said.

Maggi continues to promote healthy lifestyles through product fortification and provision of practical nutrition education that reaches millions of women across the country every year, she added.

The company noted that world continues to evolve rapidly with more demands placed on individuals and families as consumers want more products that simplify their cooking to enable them save time, money and effort.

“They want products with more familiar, common, natural or organic ingredients, with minimal processing.

“MAGGI Signature is one of the ways in which the MAGGI brand, present and consumed in homes across Nigeria, fulfils its commitment to meeting this evolving consumer need.

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