Dairy aisle pioneer Good Culture launches wellness probiotic gut shots

USA – Good Culture, the clean label cottage cheese and probiotic sour cream producer has introduced its new Wellness Probiotic Gut Shots.

As a new category for Good Culture, the USDA organic shots combine the efficacious probiotics in cultured kefir with functional ingredients like turmeric, matcha, chaga, and collagen.

Good Culture gut shots are lightly sweetened with sweet potato juice and coconut sugar (lower glycemic index) and contains no synthetic hormones, preservatives, gums or any artificial additives.

In addition, the wellness shots also come loaded with functional superfood ingredients like turmeric, collagen, matcha, and chaga.

Good Culture Wellness Probiotic Gut Shots are available in four delicious varieties Pineapple and Turmeric, Vanilla and Collagen, Chai and Matcha as well as Chocolate and Chaga each at 3.4 oz.

Jesse Merrill co-founder & CEO of the California-based brand said; “Probiotic shots are an emerging category, and we saw a void in the space with an opportunity to merge functional ingredients with probiotics.

“Good Culture is built on the mission to deliver healing foods made with clean ingredients.

“As we looked to expand our portfolio of pasture-raised cultured dairy products, we wanted to offer an easy on-the-go way to get your daily dose of gut-friendly probiotics.

“With our kefir shots, we’re excited to provide consumers with an option that is both delicious and functional.”

Rich in probiotics and protein, kefir is a unique cultured dairy product that tastes like a tart, refreshing drinkable yogurt.

Good Culture’s gut shots start with a base of pasture-raised kefir packed with 50 billion live and active cultures that supports digestive health and boosts immunity, while rebalancing gut flora and improving digestion.

Good Culture said the Wellness Probiotic Gut Shots will be available at Whole Foods Market stores nationwide.

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