Arla unveils own-creative media agency to aid in digital marketing

DENMARK – Arla Foods has set up its own media agency called ‘The Barn’ to accelerate digital marketing and media buying by producing creative campaigns and ads. Inspired by Arla’s agricultural roots, the agency will promote the company’s marketing agenda as well as advertisements in the digital space. According to the company, the platform takes…

Nestle partners Danimer to develop biodegradable water bottle

SWITZERLAND – Nestle has announced a global partnership with Danimer Scientific, a Georgia based biopolymer manufacturer to collaboratively develop biodegradable plastic bottles for Nestle’s water business. Nestle will utilize Danimer’s PHA polymer Nodax™ (polyhydroxyalkanoates- PHA), used with other biopolymers to create a range of applications including biodegradable bottles. Nodax is a proven biodegradable alternative to…

Danone taps Amcor’s technology to develop new PET packaging jar

ARGENTINA – The French multinational food corporative, Danone has partnered flexible packaging company, Amcor to develop attractive PET packaging jar for its new all-natural spoonable yogurt, La Serenísima sold in Argentina. The transparent packaging, made of made of polyethylene terephthalate (PET) has a wide-mouth opening and an aluminum-PET-aluminum closure with a 65mm over cap in…

Israel firm Yofix unveils clean-label, plant-based yogurt alternative

ISRAEL – Israel based plant-based food startup, Yofix Probiotic Ltd has launched its first dairy-free, soy-free yogurt alternative line, expanding its plant-based food and drinks platform. The new line produces three fruit flavors made from natural ingredients using zero-waste process that involves fermentation. According to the company, the product utilizes live probiotic cultures and prebiotic…

Muller UK & Ireland unveils new recyclable lightweight milk cap

UK – The British dairy processor, Muller has rolled out a new lightweight recyclable milk cap that aims to reduce the company’s carbon footprint and the amount of plastic going into the environment. According to the company, the cap utilizes 13% less plastic material thus removing 300 tonnes of plastic every year, the equivalent weight…

Walmart to hire 2,000 technology experts in ecommerce boost

USA – The American retail giant, Walmart Inc plans to hire 2,000 technology experts including data scientists, engineers and designers this year to bolster its ecommerce strength. A Bloomberg report indicated that the retail giant is looking for technology hires to work in nine offices from Silicon Valley to Bangalore. According to Walmart Chief Technology…

DSM expands US solar facility to boost green energy ambitions

USA – The health and nutrition Dutch multinational, DSM has opened a newly expanded solar field in Belvidere, New Jersey further reinforcing its ambitious goals to adopt the use of renewable energy in its operations. The facility which features a 20.2 MW solar project, sits on 66-acre land, making it largest net-metered solar installation in…

Future Group to launch cloud kitchens, eyes US$141m in online sales

INDIA – India’s leading consumer goods company, Future Group is planning to launch cloud kitchens to deliver food from its own kitchens directly to consumers who want convenience. According to the company Chief Executive, Kishore Biyani, the venture will be rolled out in Bangalore and is looking at supplying rice-based meals at a price point…

Firmenich joins RE100, commits to 100% renewable electricity by 2020

SWITZERLAND – The Swiss flavors and fragrance company, Firmenich has joined the RE100, an initiative comprising global companies that endeavour to use 100% renewable energy for electricity. The group has announced that it has achieved using 100% renewable electricity at its manufacturing sites in the US and Europe, and has committed to meet its ambitious…

Pernod Ricard’s Irish Distillers unveils a new look for Jameson Irish Whiskey

IRELAND - Irish Distillers, a subsidiary of the French drinks conglomerate Pernod-Ricard S.A has introduce a new label and bottle design for its iconic whiskey brand, Jameson Irish Whiskey. The new look stands to strengthen the distiller’s position as the world’s leading Irish whiskey as well as tap into a new niche of consumers of…