Diageo invests US$185.8m in Scotch whisky attraction programme

UK - Diageo, the British multinational distiller will invest US$185.8 million in Johnnie Walker global brand attraction & distillery programme, Scotch Whisky tourism for over a period of three years in Scotland. The investment will be used to construct a new Johnnie Walker facility in Edinburgh to change Scotch whisky visitor experiences while acting as…

Namibian beer brand Windhoek re-emerges in Kenya with a new partner

KENYA - One of the brands belonging to the Namibia Breweries Limited, Windhoek has returned into the Kenyan market, but this time with a new partner, Kapari Limited, a Kenyan importer and distributor of wines and spirits. Business Daily reported that the come-back came after the brewer terminated its initial distribution agreement with East Africa…

American craft beer exports surpass US$125m after growth

USA - The Brewers Association (BA), the not-for-profit trade group representing small and independent craft brewers, has reported a 3.6% export growth data for the American craft beer industry in 2017 that saw it go above US$125 million. BA’s Export Development Program (EDP), also said that craft beer export volume increased in 2017, now totalling…

Garden City developers to spend US$540m for the EABL headquarter offices

KENYA - Developers of Garden City Mall are set to spend Sh54 billion (US$540 million) on a business park that will house the headquarter offices of beer maker EABL (East Africa Breweries Limited). The project, whose construction started yesterday, will be funded by UK private equity fund Actis. The commercial complex adjacent to its Garden…

AB InBev sets 2025 sustainability goals, sets up an innovators’ platform

BELGIUM - AB InBev, the Belgian transnational beverage and brewing company and the world’s largest brewer, has launched renewed sustainability goals with a focus on smart agriculture, water stewardship, packaging, and climate action. In the revised goals, the company targets says that by 2025, it will aim for the adoption of 100% of its packaging to…

Serengeti Breweries to increase local raw materials, support local farmers

TANZANIA - Serengeti Breweries Limited, the second largest beer company in Tanzania has unveiled a new plan to support local farmers who grow maize, sorghum and millet, with an aim to increase locally-sourced raw materials to 15,000 tonnes annually, reports IPP media This amount forms 80% of the total raw materials the company uses in…

AB InBev sees a ‘tippling’ point, to debut new products in India

INDIA - Anheuser-Busch In-Bev plans to introduce global lager brand Beck’s in India and relaunch others in an attempt to ramp up investment in the country, which it expects could become the largest beer-consuming market in the world. The company’s shipments in India increased at a double-digit rate, putting it among the fastest-growing territories for…

EABL reaches out to sorghum farmers ahead of new plant opening

KENYA - East African Breweries Limited (EABL) has intensified its outreach to farmers ahead of a grant opening of a new brewing facility in Kisumu in a bid to achieve a steady supply of the grain. In addition, the East Africa's largest alcohol beverage company seeks to deepen socio-economic benefits, at the same time play…