Coca- Cola relaunches Diet Coke in new packaging, adds variants

NORTH AMERICA - The Coca-Cola company has relaunched Diet Coke, its zero calorie beverage brand in North America, following a two-year innovation process fuelled by consumer research and preference for big, refreshing and great-tasting flavors. According to the company, the re-energized and modern Diet Coke has an updated look and sleek new packaging. The company…

Competition Authority nullifies Coca-Cola-Ambo Water merger

ETHIOPIA - The Tribunal of Trade Competition & Consumer Protection Authority (TCCPA) declared that East African Bottling, Coca-Cola’s bottler, and Ambo Mineral Water made an illicit merger, fining them five percent of their turnovers from last year. The case began in June 2017, when the Authority’s prosecutors filed a claim stating the two companies had…

Coca-Cola to test stevia-sweetened cola outside the US next year

USA - Coca-Cola will test a cola recipe sweetened with stevia instead of sugar outside the U.S. next year, as it is becoming a popular sugar alternative to consumers. The beverage giant already uses the natural sweetener in its Coca-Cola Life drink, and unlike that product, which is made with stevia and sugar; the new…

SABCO settles Ethiopia shares case, buys out local shareholders

ETHIOPIA - The dispute between the shareholders of East African Bottling Share Company, bottler of Coca-Cola, was settled after the South African Bottling Company (SABCO) bought the shares of Abinet Gebremesqel, Munir Duri and Dereje Yesuworq for one Billion Birr (US$ 37 million) Out of the total, the former shareowners paid 200 million Br in…

Ministry, Coca-Cola sign MoU to boost India’s agro ecosystem

INDIA - The Ministry of Food Processing Industries and Coca-Cola India, has signed a Memorandum of Understanding towards investing in the agri-ecosystem of the country. In this agreement signed at the World Food India, The Coca-Cola Company, its bottling partners and its fruit suppliers and processors in India, will contribute US$1.7billion in the agri ecosystem…

Local rivals eat into market share of Coca-Cola, PepsiCo

INDIA - Coca-Cola and Pepsi have been losing share to local rivals, including Parle, Dabur and ITC, in the aerated-beverages segment even as the global soft-drink giants introduced more fruit-based and healthier products to reduce their reliance on sugary sodas. In the overall juices, nectars and still drinks, the share of Coca-Cola’s largest fruit-based brand…

Coca-Cola completes major refranchising of North American operations

USA - The Coca-Cola Company has finished the refranchising program, which has changed the shape of its North America bottling operations and reduced the number of independent bottlers across the United States from nearly 70 to three major bottlers. The decade long journey to reshape its bottling system, Cola North America has completed the company’s…

Coca-Cola unveils plan to invest US$90million in Kenya

KENYA - Beverages giant Coca-Cola has unveiled the Coca-Cola Complex in Upper Hill, Nairobi where it plans to invest up to US$90 million (Sh9.3 billion) over the three years through 2018 to increase its products range. The manufacturer’s latest investment is a multi-billion shilling production and packaging line in Nairobi, which brings its total local…