Diageo invests non-alcoholic beverages brand Ritual Zero Proof

USA – Global beverage alcohol leader, Diageo through Distill Ventures, has invested in American spirits alternative brand Ritual Zero Proof to help drive Ritual’s growth in the US. The investment from Diageo will also help […]

Diageo’s United Spirits plans merger with its Indian subsidiary Pioneer Distilleries

INDIA – United Spirits Limited, the Indian unit of the global liquor company Diageo, has proposed a merger with its majority owned and listed subsidiary Poineer Distillers Limited, reports India Times. According to United Spirits, […]

Diageo launches new AI whisky selector to help consumers discover their favourite whisky

UK – The Johnnie Walker and Buchanan’s brands owner, Diageo has launched a new tool ‘What’s Your Whisky’ which uses artificial intelligence and machine learning to help consumers find their perfect whisky, based on their […]

Diageo brews new Guinness barrel-aged beer at the Open Gate Brewery in the US

USA – Guinness, the iconic beer brand owned by Diageo, has launched its second barrel-aged beer, the Guinness Stock Ale Aged in Bulleit Bourbon Barrels, produced at the new Guinness Open Gate Brewery in Baltimore, USA. […]

Diageo inaugurates new innovation and research centre in Scotland

SCOTLAND  – Diageo has opened a new £6.4 million (US$8.03m) innovation and research centre in Menstrie, Scotland, which will be home to the company’s science, technology and innovation projects across the drinks industry supply chain. […]

Diageo debuts Guinness Over The Moon Milk Stout in the US

USA – Diageo has launched the ‘Guinness Over The Moon Milk Stout’ brewed from its Baltimore facility – the Guinness Open Gate Brewery in Maryland. The brand, which is the latest in a line of new […]

Diageo maintains organic sales forecast despite uncertainties in global trade policies

UK – Multinational spirits maker, Diageo said that it expects to meet its full-year organic sales targets, adding that it had a good start to 2020 financial year. In a trading commentary ahead of the […]

Competition Tribunal approves SAB’s acquisition of Smirnoff franchise rights

SOUTH AFRICA – The Competition Tribunal of South Africa has conditionally approved South African Breweries’ (SAB) proposed acquisition of franchise rights for Smirnoff ready-to-drink and Guinness-branded products from Diageo. SAB is the local subsidiary of […]

Guinness Nigeria reports 18% decline in full year profits to US$15.15m

NIGERIA – Guinness Nigeria, a subsidiary of Diageo Plc, reported 18 percent drop in net profits for full year profits for the financial year ending June 2019 to N5.5 billion (US$15.15 million). The company’s revenues […]

Diageo forms joint venture to distribute Santiago de Cuba rum

UK – Diageo, through its Europe subsidiary and Corporación Cuba Ron have formed Ron Santiago as a joint venture that will have exclusive global distribution rights to Cuban rum brand Santiago de Cuba. Diageo said […]