Heineken USA to launch 100-calories slimline cans of Strongbow cider

USA – Heineken is set to launch slimline cans of Strongbow cider that contain 100 calories each in the USA, expanding its portfolio in the market. The Slim Cans range is a 12-can variety pack with three 8.5 oz flavours, containing 100 calories each, offering a crisp alternative that will appeal to growing demands for…

Heineken buys majority stake in Spanish craft brewer La Cibeles

EUROPE – The Dutch brewing company, Heineken has acquired a 51% majority stake in Cervezas La Cibeles, a Spanish microbrewery for an undisclosed amount. With the transaction, Heineken aims to boost the brand’s distribution and export capacity. Based in Madrid, Cervezas La Cibeles is a microbrewery producing small range of artisan beer, with an annual…

Heineken’s Rwandan subsidiary appoints Merid Demissie as new Managing Director

RWANDA - Bralirwa Plc, a local Rwandan subsidiary of Heineken has named Merid Demissie, an Ethiopian as the company’s new Managing Director effective January 1, 2019, reports New Times. Demissie will succeed Victor Madiela after his two years of service as the Managing director in the company. Merid’s appointment sheds more light into the company…

Heineken Rwandan subsidiary to start making the Heineken brand locally

RWANDA – Heineken’s operating unit in Rwanda has said that it will officially launch local production of Heineken beer in its brewery in Gisenyi, Rwanda from December 20, 2018 Rwanda will become the 9th African country producing, packing and distributing Heineken beer locally alongside Nigeria, Namibia, South Africa, Algeria, Morocco, Egypt, Tunisia and Ethiopia. Heineken N.V,…

Heineken’s Polish unit Grupa Zywiec acquires Browar Namyslow for US$131.6m

POLAND – Heineken’s Polish subsidiary Grupa Zywiec is set to acquire beer maker Browar Namyslow at a valuation of US$131.6 million as the Dutch brewing firm expands to increase footprint in Poland. Zywiec will assume full control of Browar Namyslow, a company situated in the west of Poland, near Wroclaw. Heineken, which holds a 65%…

Heineken finalizes US$3b merger deal with China’s top brewer CR Beer

CHINA - The global brewer and distributor of beer and cider, Heineken N.V has announced that it has completed the US$3 billion deal to merge its Chinese operations with the country’s top brewer China Resources Beer. The deal gives Dutch company a 40% stake in the holding company that controls RC Beer and allows it…

Nigerian Breweries’ beer brand Life Continental unveils ‘Progress Booster 2018’

NIGERIA - Heineken’s Nigerian unit Nigerian Breweries (NB Plc) has launched the fourth edition of its “Life Progress Booster” promo for its Life Continental Lager Beer brand, Beverage Industry News reports. The programme is part of NB Plc’s commitment to supporting small and medium scale entrepreneurs in South-East Nigeria covering states of Abia, Anambra, Enugu,…

Heineken invests US$145m to expand production at Qilinto Plant

ETHIOPIA - Heineken Ethiopia has invested US$145.98 million in an expansion project at its plant in Qilinto set to be inaugurated this month to increase its production capacity by a third of its previous output, reports Addis Fortune. The project which took 14 months came after Heineken received US$46.37 million letter-of-credit facilitation from the government…

Heineken launches new brew infused with marijuana instead of alcohol

USA – Heineken, a pale lager beer producer, has introduced a new brew, Hi-Fi Hops, from California beer brand Lagunitas, made with marijuana instead of alcohol. The company said the new brew is part of a growing trend of established companies diving into the marijuana industry and could give a boost to the struggling beer…

Heineken to acquire 40% of China Resources Beer company for US$3.1b

NETHERLANDS - Heineken, a Dutch brewing company, has struck a US$3.1 billion partnership with a company that controls China's largest brewer, China Resources Beer, for a 40% stake as they seek to tap a growing thirst for premium brands in the world's biggest beer market. According to the company, the partnership will give it a…