Kenya Breweries Limited launches new ale for the premium beer market

KENYA - Kenya Breweries Limited (KBL), a subsidiary of the global brewer, Diageo has launched ‘Tusker Premium Ale’, a premium offering that expands its premium beer portfolio. The new premium ale, which the brewer says is made from aromatic hops and crystal malt, targets the middle-class in a bid to counter consumers’ increasing shift to…

Kenya Breweries’ trains 300 youth and women through vocational courses

KENYA - Diageo’s local operator Kenya Breweries Limited has unveiled about 300 youth and women graduates from its vocational training and entrepreneurship programme dubbed Heshima. Heshima is a local training initiative aimed at equipping youth and women from across Kenya with entrepreneurial skills at the same time tackling the issue of unemployment among target groups.…

KBL pledges to source 100% of raw materials locally for its new Kisumu plant

KENYA - Kenya Breweries Limited (KBL), a subsidiary of Diageo Plc has announced that it will source 100% of its raw materials at its new Kisumu pant locally by 2020, reported the Nation. According to the KBL Supply Chain Director Patrick Kamugi, the move was part of EABL’s Western and Nyanza raw material sourcing plan.…

KBL launches new products to stay ahead of competition

KENYA- Kenya Breweries Ltd (KBL), a leading brewer and subsidiary of East African Breweries Ltd (EABL) has in the past one year debuted an array of five new products, having launched its latest Smirnoff Ice Green Apple product late April. Based on a report by Business Daily, the launches were in line with the company’s…