Kellogg unveils probiotic, prebiotic and fibre cereal brand for digestive health

USA – The Kellogg Company has debuted a new cereal brand, HI! Happy Inside that contains prebiotics, probiotics, and fiber that supports digestive health and wellness of consumers. Kellogg said the new cereal delivers 1 billion CFU live probiotics from active strains, 2.5 grams of prebiotics and 8-9g of fiber pending variety. Developed at WK…

Kellogg to reduce sugar in its products, to make healthier breakfasts

UK - Kellogg UK has announced the launch of its Better Starts Plan, which by the end of 2018, will overhaul its breakfast cereals to help people in Britain make healthier choices in the morning. According to the company, it will reduce sugar in its Kellogg’s Coco Pops and Rice Krispies cereals, launch a new…