Kellogg to sell cookies and snack brand businesses to Ferrero for US$1.3b

USA – Kellogg Company has announced that it has agreed to sell selected cookies business and a range of fruit and fruit-flavored snacks, pie crusts, and ice cream brands to Ferrero Group in a cash […]

Kellogg’s expands breakfast cereal line with new Strawberry Krispies

USA – The US food company, Kellogg’s has introduced a new flavor variant for its breakfast cereals line, Strawberry Krispies, its first new flavor in more than 10 years. The new product is an addition […]

Kellogg’s to adopt ‘traffic light’ labeling on cereal packaging in UK

UK – Global cereals firm, Kellogg’s plans to include colour coding (traffic light labels) on its cereals packaging in the UK from early next year in a commitment to help customers make healthier food choices. […]

Kellogg’s considers sale of cookies and fruit snack units to focus on core business

USA – The Kellogg Company has announced that it is looking to reorganize its business in North America and is considering sale of cookies and fruit snacks businesses to refocus and align to core parts […]