Muller launches into UK spreadable market with its first branded butter spread

UK - Muller UK and Ireland has entered the UK spreads market with the introduction of its first ever branded butter spread, launched exclusively in Tesco on 21 May. The launch of the Official Spreadable of British Athletics boosts its butter category including salted, unsalted and lactic butter which it supplies to both the domestic…

Muller confirms Werner Stegmuller as its new CEO

UK - Muller, Britain’s supplier and distributor of dairy products has confirmed the promotion of Werner Stegmuller to global chief executive role effective April. Werner was the company’s chief operating officer, a role to which he was appointed in June 2017, according to a Muller spokesperson pointed out by Just-Food. He succeeds Uwe Sommer reported…

Muller partners with German retailer in a three-year milk supply deal

UK - Muller, the multinational producer of dairy products has entered into a three-year deal with the German global discount supermarket and grocery store Lidl, in which the brand will supply milk to most of Lidl’s UK stores. The deal, expected to be effective 1 June 2018 will see Muller supply almost 90% of Lidl’s…

Müller introduces two new yoghurt products in its development plan

UK - Müller has announced the introduction of two new yogurt products as it continues to develop, manufacture and market a new generation of branded yogurt and desserts products. According to the dairy company, who is the Official Yogurt of British Athletics, it has revealed Müller Quark Yogurt and Müller Corner Lactose Free, with both…

Muller launches Greek style yoghurt cutting 13.5% sugar in its yoghurt range

UK - Muller, one of the biggest dairy producers in the UK has announced that it has achieved a 13.5% sugar reduction in total sugar across its core range of yogurt products, and it has launched Muller Corner Plain, made with unsweetened natural Greek Style yogurt. According to the company, the reduction equals 1759 tonnes…

Müller confirms plan to acquire capability for its own fresh milk packaging business

UK - Müller, Britain’s biggest producer of fresh milk, butter, cream, yogurt and desserts, has confirmed its intention to acquire the capability to manufacture its own fresh milk packaging in the UK. According to the company, this multi million pound move will give the business the means to further accelerate reduction in the use of…

Müller launches 900ml FRijj SKUs, targeting additional consumption occasions

UK – Müller, the largest milk supplier and distributor in Great Britain, has launched 900ml FRijj SKUs, with a target of getting additional consumption, a move backed by recent research, which found that FRijj consumers wanted a larger shareable portion size that can be kept in the fridge. Following the success of Müller’s reformulated FRijj recipe,…

Müller launches new dairy business development scheme for farmers

UK – Dairy enterprise Müller has announced a new dairy business development scheme to help ambitious young farmers build vibrant dairy businesses for the future. The initiative, Muller Direct Next Generation involves 25 Müller Direct young farmers who possess three years’ experience on the farm with the potential to create thriving dairy businesses. The scheme…

Müller launches White Velvet range, to disrupt yogurt sector in UK

UNITED KINGDOM - Muller has decided to disrupt the plain yogurt sector in the UK by incorporating its new White Velvet range in the market as part of its expansion process. While plain yogurt consumption is higher in the mainland Europe, Müller believes that a significant opportunity for growth in sales will come as a…