Müller launches 900ml FRijj SKUs, targeting additional consumption occasions

UK – Müller, the largest milk supplier and distributor in Great Britain, has launched 900ml FRijj SKUs, with a target of getting additional consumption, a move backed by recent research, which found that FRijj consumers wanted a larger shareable portion size that can be kept in the fridge. Following the success of Müller’s reformulated FRijj recipe,…

Müller launches new dairy business development scheme for farmers

UK – Dairy enterprise Müller has announced a new dairy business development scheme to help ambitious young farmers build vibrant dairy businesses for the future. The initiative, Muller Direct Next Generation involves 25 Müller Direct young farmers who possess three years’ experience on the farm with the potential to create thriving dairy businesses. The scheme…

Müller launches White Velvet range, to disrupt yogurt sector in UK

UNITED KINGDOM - Muller has decided to disrupt the plain yogurt sector in the UK by incorporating its new White Velvet range in the market as part of its expansion process. While plain yogurt consumption is higher in the mainland Europe, Müller believes that a significant opportunity for growth in sales will come as a…