Arla unveils own-creative media agency to aid in digital marketing

DENMARK – Arla Foods has set up its own media agency called ‘The Barn’ to accelerate digital marketing and media buying by producing creative campaigns and ads. Inspired by Arla’s agricultural roots, the agency will promote the company’s marketing agenda as well as advertisements in the digital space. According to the company, the platform takes…

Tyson Foods partners environment lobby to accelerate sustainable food production

USA – The American food processor, Tyson Foods and environmental advocacy group, EDF (Environmental Defence Fund) have launched a partnership to accelerate sustainable food production. The deal seeks to develop and deploy initiatives that will ensure sustainable and enough food production, while putting in regard the environmental and social issues. According to Tyson, the partnership…

Nestle to roll out paper packaging on road to phase out all plastics by 2025

SWITZERLAND – The global food and drink giant, Nestle has announced accelerated action to eliminate all hard-to or non-recyclable plastics from its products by 2025 with plans to roll out alternative packaging materials across its global product portfolio. The new commitments reinforce the company’s ambitious strategy announced in April 2018 to make 100% of its…

UK proposes restrictions on promotions of food high in sugar and fat

UK – The UK government has unveiled a campaign seeking views on its plans to restrict promotions of food and drink products high in fat, sugar and salt (HFSS) by location and by price.  The consultation aims to reduce excessive eating and drinking of HFSS products that can lead to children becoming overweight and obese.…

High intake of dietary fiber and whole grains can reduce risk of non-communicable diseases, report

WORLD - High intake of dietary fiber and whole grains has been associated with reduced risk of non-communicable diseases, according to a series of systematic reviews and meta-analyses published in The Lancet. The study, commissioned by the World Health Organization show that people who eat higher levels of the products have lower rates of non-communicable diseases…

Suntory invests US$16m in Lucozade to install high-speed bottle filler

UK – Japan’s food and drinks company, Suntory Beverage & Food has invested US$16.72 million (£13 million) in its UK-based subsidiary Lucozade Ribena Suntory to install a new, high-speed bottle filler. The new filler, installed at its factory in Coleford, Gloucestershire will produce 1.3 million bottles a day. The funding will be invested in new…

Future Group to launch cloud kitchens, eyes US$141m in online sales

INDIA – India’s leading consumer goods company, Future Group is planning to launch cloud kitchens to deliver food from its own kitchens directly to consumers who want convenience. According to the company Chief Executive, Kishore Biyani, the venture will be rolled out in Bangalore and is looking at supplying rice-based meals at a price point…

Arla creates new organisation to drive innovation, appoints Senior VP to lead role

DENMARK – The Danish dairy cooperative, Arla Foods has created a new Product and Innovation division and appointed Lars Dalsgaard as new Senior Vice President to lead the organisation effective April 1, 2019. This is the dairy company’s approach to driving the innovation and product development capabilities. The company said the new company fit strengthens…

Givaudan opens new US$1.2m flavour commercial center in Morocco

MOROCCO – Givaudan, a leading flavour and fragrance company, has commissioned a new Flavours technical and commercial centre in Morocco, an investment valued at US$1.22 million. The investment is part of Givaudan’s growth plan in tandem with its high growth markets strategy and demonstrates its ongoing commitment to the Maghreb and West Africa regions. Louie…

Firmenich joins RE100, commits to 100% renewable electricity by 2020

SWITZERLAND – The Swiss flavors and fragrance company, Firmenich has joined the RE100, an initiative comprising global companies that endeavour to use 100% renewable energy for electricity. The group has announced that it has achieved using 100% renewable electricity at its manufacturing sites in the US and Europe, and has committed to meet its ambitious…