PureCircle to sell stevia-based proteins, fibers and antioxidants

USA – World’s leading manufacturer of stevia sweeteners, PureCircle plans to begin commercial production and sale of new stevia ingredients including proteins, soluble fibers and antioxidants in 2019. The company said the products are a result of extensive research and development using its proprietary stevia technology and enables it to utilize much more of each…

EFSA to consider limits for kaurenoic acid, an impurity found in stevia

EUROPE - The European Food Safety Authority (EFSA) is considering a recommendation to the European Union to set limits for the kaurenoic acid (KA), an impurity found in stevia, a sweetener and sugar substitute. Last month, EFSA held a technical meeting with representatives from Cargill, International Stevia Council (ISC), Pure Circle, Coca Cola, Sweegen and…

PureCircle announces increased expansion capacities for Reb M supply

USA - PureCircle, the world’s leading producer and innovator of stevia sweeteners, has announced that it has expanded its capacity to supply significantly more Reb M to global beverage and food companies. Reb M is the variant of stevia sweetener which has the most sugar-like taste and which is most sought after by beverage and food…

Tate & Lyle introduces TASTEVA Reb M stevia sweetener as sugar alternative

USA - Tate & Lyle PLC, a leading global provider of food ingredients and solutions, introduces TASTEVA M Stevia Sweetener, a Reb M stevia sweetener that starts from the stevia leaf and tastes remarkably like sugar. According to Tate & Lyle, this new label-friendly, premium stevia sweetener is the first Reb M offering from Tate…

Coca-Cola to release the first stevia-sweetened drink in New Zealand

NEW ZEALAND - Coca-Cola will release the first Coca-Cola product exclusively sweetened with stevia in New Zealand, called Coca-Cola Stevia No Sugar, replacing Coca-Cola Life products in the country. According to the company, the introduction of the drink comes as part of a wider strategy to encourage consumers to consume less sugar. “The last 10…

South Africa’s sugar tax starts operation, joins UK and Ireland

SOUTH AFRICA - South Africa’s sugar tax billed as a new health-promotion levy has started operation, requiring consumers to pay 2.1 cents per gram of added sugar or other sweetening matter that exceeds four grams per 100ml. On the other hand, sugar-sweetened drinks of which the sugar content is not disclosed on the packaging would…

PureCircle debuts new plant-based, Non-GMO stevia sweeteners

ASIA - PureCircle is expanding its portfolio of sweeteners made from stevia with new plant-based, non-GMO, GRAS approved range even as stevia application in the food and beverage sector continue to rise as high as 10% in 2017. The recent advances boost production to help meet demand for stevia, a sugar substitute containing many sweetener…

Manufacturers increase use of stevia sweetener in food and beverages

ASIA - The use of stevia as a substitute for sugar in snacks, juice drinks, soft drinks, dairy and confectionery has increased significantly, marked with a 10% increase in stevia leaf sweetener launches in the year 2017, report PureCircle, manufacturer of stevia sweeteners for the beverage and food industry. According to data by Mintel Group…

Cargill starts production of new sweetener derived from stevia, ‘EverSweet’

USA - Cargill has started production of a new sweetener called EverSweet, derived from tasting sweet compounds found in the stevia leaf, Reb M and Reb D as it turns its focus on healthier offerings. The sweetener is a delicious new alternative to be used in food and beverages that seeks to achieve reduced or…

PureCircle to boost supply capacity with StarLeaf stevia planting

US - PureCircle stevia company plans to engage in massive StarLeaf stevia planting in 2018 to increase its ability to produce enough stevia sweeteners used in the global beverage and food industries. The company plans to plant 16,000 tonnes of stevia from StarLeaf variety in 2018 with a possible 200% increase in the coming years.…