Coca-Cola to release the first stevia-sweetened drink in New Zealand

NEW ZEALAND - Coca-Cola will release the first Coca-Cola product exclusively sweetened with stevia in New Zealand, called Coca-Cola Stevia No Sugar, replacing Coca-Cola Life products in the country. According to the company, the introduction of the drink comes as part of a wider strategy to encourage consumers to consume less sugar. “The last 10…

South Africa’s sugar tax starts operation, joins UK and Ireland

SOUTH AFRICA - South Africa’s sugar tax billed as a new health-promotion levy has started operation, requiring consumers to pay 2.1 cents per gram of added sugar or other sweetening matter that exceeds four grams per 100ml. On the other hand, sugar-sweetened drinks of which the sugar content is not disclosed on the packaging would…

PureCircle debuts new plant-based, Non-GMO stevia sweeteners

ASIA - PureCircle is expanding its portfolio of sweeteners made from stevia with new plant-based, non-GMO, GRAS approved range even as stevia application in the food and beverage sector continue to rise as high as 10% in 2017. The recent advances boost production to help meet demand for stevia, a sugar substitute containing many sweetener…

Manufacturers increase use of stevia sweetener in food and beverages

ASIA - The use of stevia as a substitute for sugar in snacks, juice drinks, soft drinks, dairy and confectionery has increased significantly, marked with a 10% increase in stevia leaf sweetener launches in the year 2017, report PureCircle, manufacturer of stevia sweeteners for the beverage and food industry. According to data by Mintel Group…

Cargill starts production of new sweetener derived from stevia, ‘EverSweet’

USA - Cargill has started production of a new sweetener called EverSweet, derived from tasting sweet compounds found in the stevia leaf, Reb M and Reb D as it turns its focus on healthier offerings. The sweetener is a delicious new alternative to be used in food and beverages that seeks to achieve reduced or…

PureCircle to boost supply capacity with StarLeaf stevia planting

US - PureCircle stevia company plans to engage in massive StarLeaf stevia planting in 2018 to increase its ability to produce enough stevia sweeteners used in the global beverage and food industries. The company plans to plant 16,000 tonnes of stevia from StarLeaf variety in 2018 with a possible 200% increase in the coming years.…

Coca-Cola to test stevia-sweetened cola outside the US next year

USA - Coca-Cola will test a cola recipe sweetened with stevia instead of sugar outside the U.S. next year, as it is becoming a popular sugar alternative to consumers. The beverage giant already uses the natural sweetener in its Coca-Cola Life drink, and unlike that product, which is made with stevia and sugar; the new…

SweeGen, Ingredion announce Mexico’s approval of Reb M stevia product

MEXICO - SweeGen and Ingredion have announced that Mexico’s federal sanitary agency has approved SweeGen's latest generation sweetener, Reb M, derived from the stevia leaf for use in food and beverage categories already approved for steviol glycosides. The approval by the Federal Commission of Protection of Sanitary Risks (COFEPRIS) comes after the review of the…

PureCircle completes sequencing of stevia plant genome

USA – Lead scientists from PureCircle Stevia Institute and KeyGene have completed the sequencing of the stevia plant genome, unveiling a major breakthrough in research showing the annotated genome sequences of three cultivars of the plant. According to PureCircle, its non-GMO agriculture programme has been strengthened by these findings, as the research may help facilitate…