Coca- Cola relaunches Diet Coke in new packaging, adds variants

NORTH AMERICA - The Coca-Cola company has relaunched Diet Coke, its zero calorie beverage brand in North America, following a two-year innovation process fuelled by consumer research and preference for big, refreshing and great-tasting flavors. According to the company, the re-energized and modern Diet Coke has an updated look and sleek new packaging. The company…

Sugar tax effect smaller than thought, says Pioneer Foods

SOUTH AFRICA - The health promotion levy, or sugar tax, will not be as negative for beverage producers as has been initially expected, Pioneer Foods says in its latest integrated report for 2017. While the levy was expected to "add materially to the costs of certain products", Pioneer said "the impact will be considerably smaller…

Kellogg to reduce sugar in its products, to make healthier breakfasts

UK - Kellogg UK has announced the launch of its Better Starts Plan, which by the end of 2018, will overhaul its breakfast cereals to help people in Britain make healthier choices in the morning. According to the company, it will reduce sugar in its Kellogg’s Coco Pops and Rice Krispies cereals, launch a new…

DSM publishes report on consumer concerns about sugar consumption

NETHERLANDS - DSM has published a new report in its Global Insight Series focusing on consumer attitudes and behaviour around the labeling of sugar content and its consumption. The report, based on an international survey, showed that concern about sugar is on the rise globally, with nearly half of all consumers saying they are more…