Eveready joins hands with McLeod Russel to scale up tea business

INDIA - Williamson Magor Group companies Eveready Industries India Ltd and McLeod Russel India Ltd on Friday announced they are to form a 50-50 joint venture to scale up Eveready’s packet tea business. Evererady, the battery and flashlight maker, said in a statement that its packet tea business “was not receiving adequate attention and focus…

Unilever acquires Tazo tea brand from Starbucks for US$384m

USA – Unilever has entered a definitive agreement with beverages major Starbucks to acquire the assets of the Tazo brand including its signature recipes, intellectual property and inventory for US$384 million. Following the transaction, Starbucks will drive a single tea brand strategy, focusing on its super premium tea brand, Teavana, with the aim of furthering its growth…

Unilever launches Pure Leaf tea brand, with US$2m marketing investment

UK - Unilever has launched a new brand of tea called Pure Leaf in the UK, including two loose-leaf variants and eight pyramid tea bags, to be supported with a US$2.32 million marketing investment across PR and digital marketing. According to FoodBev, the ethically sourced range all boasts a single origin, sourced from Rainforest Alliance…

Investors invited to help revive failed SA tea estates

SOUTH AFRICA - The Eastern Cape provincial government has issued a call to the private sector for expressions of interest in forming a public-private partnership to rescue two failed tea estates. Garth Voigt at IDEC Financial Services, which was charged with the business-rescue process, said on Wednesday that a definitive rescue depended on another financial…

Whole Foods Market partners to launch cold brew bottle teas

USA – Argo Tea, the Chicago-based premium tea brand known for its all-natural tea-based signature drinks and loose-leaf teas, has partnered with Whole Foods Market to launch a ready-to-drink cold brew bottled teas range available in different flavours. “We’re passionate about creating new ways for people to experience tea. With our new cold brew teas, we…