UK – 2 Sisters has added a new cookie variant under the Fox’s Biscuit range, as it looks to engage UK consumers with ‘indulgent’ cookie flavors.
The company said the extremely chocolatey dark chocolate, raspberry and hazelnut cookie is a blend of indulgence flavor combinations and textures.
It joins four other cookies in the Chunkie Cookie category including Extremely Chocolatey, Milk Chocolate, Triple Chocolate and White Chocolate.
“We are hugely excited to launch our brand new extremely chocolatey dark chocolate, raspberry and hazelnut cookies, which will look to fulfil shoppers’ demand for products that deliver indulgent treats for those ‘I earned this’ and extra special moments,” said Fox’s Biscuits senior brand manager Michelle Roberts.
“The total cookies market has seen a growth of 10%.
“It’s now the fastest-growing sector in sweet biscuits driven by standard, premium and seasonal biscuits, making this the perfect time to launch our most indulgent cookie yet.”
The cookies are made at Fox’s Kirkham Bakery in Lancashire and are free from artificial colours and preservatives, available in a pack of seven, each retailing at £1.65.
In February, Fox’s Biscuits launched a new cookie range featuring two doughs brought together in a single biscuit.
Called Double Dough, the range is available in two variants – strawberries and cream, and salted caramel and fudge, created to appeal to shoppers’ continued appetite for innovation and interesting flavour profiles.
This was an addition to Fox’s portfolio which includes cookies, biscuits and biscuit bars.
Fox’s also expanded its Party range with milkshake-inspired biscuits with an aim to add more flavour innovation and choice.
They are available in banana and strawberry flavors in a tray and sleeve format with 5x18g bags at 78 calories per bag and approximately six biscuits per pack.
The new launch comes after news that 2 Sisters was considering up to 250 job cuts at Fox’s Biscuit’s Uttoxeter site in East Staffordshire, as part of the plan to reduce the workforce at the loss-making business.
