KENYA – Food maker Nestlé has tapped a former healthcare executive as country managing director for Kenya to drive growth.
The Swiss-based multinational has hired Ciru Miring’u to succeed outgoing MD Svetlana Obruchkova, a Ukrainian, who took over the position last year.
Ms Miring’u previously served as general manager in charge of Africa nutrition ventures division at GlaxoSmithKline.
She will have the task of defending and growing the market share of Nestlé’s flagship products such as Cerelac, KitKat, Nesquik Cereal, Nescafe coffee, Milo, Maggi noodles and Boost energy drink in the Kenyan market.
The appointment comes less than a month after Nestlé appointed a new head to oversee the Equatorial Africa market, which is made up of 21 countries including Kenya with Nairobi acting as the regional hub.
Nestlé picked Swiss national Cornel Krummenacher as chief executive for the Equatorial Africa to take over from Ian Donald who served a two-year term in Nairobi and has been posted as CEO for Nestlé South Africa.
Kenya is a key market for Nestlé given it is one of the four countries in Africa where the company has a production factory. The other plants are in Zimbabwe, Angola and the Democratic Republic of Congo.