Pasta & Noodles: Grabbing a share of the consumer’s plate in Africa

This article appeared in the November/December 2016 issue of Food Business Africa Africa provides the next growth market for pasta and instant noodles, driven by a growing population, cost and convenience. We review the hotspots of growth in Africa and seek ways to drive faster adoption in this product category.   Catherine, a young college going lady in Nairobi, Kenya has found the ultimate food for herself and her colleagues. With the least of efforts and at only KSh. 30 (US 30 cents), she can make a meal of Indomie…

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