UK – Leading dairy cooperative Arla Foods, has announced the launch of ‘Arla Pro’, a brand new foodservice division that will facilitate the brands £100 million growth over the next three years.
In line with Arla Good Growth Strategy 2020 to be the ‘Champions of British Dairy’, Arla believes that there is strong potential in the growing foodservice sector, they say the projected growth will come from an increased market share with wholesalers, end users and the manufacturing sector.
Jonathon Dixon, Vice President of Arla Pro, comments; “The Arla Pro Range of brands, products and solutions combines the best of natural dairy with foodservice expertise and innovation.
“With operators and consumers demanding greater knowledge and traceability of where their food comes from, we strongly believe that combining fantastic natural dairy products with the fact we are a farmer-owned business is a winning combination.
The new division was launched at ‘Dinerama’, a global street food market in Shoreditch, where much of the Arla Pro range – including well-known brands such as Lurpak, Anchor and Costello – was used by the resident street food operators.
Also, a new Arla Back of House range was launched specifically for chefs, operators and industrial end users.
Commenting on the new Arla back of house range, Jonathon adds; “We have spent the last few months working with some great operator’s and the Craft Guild of Chefs to test the functionality and performance of our products and the feedback has been fantastic.
“Dairy plays such an important part in British menus that chefs need to trust that products are consistent every time and deliver on taste and quality whilst staying great value for money.”