INDIA – Indian colours supplier Roha has acquired Cambrian solutions colour business in Canada, in a bid to expand on its vision to stay true to local values while providing products and services of global standards.
According to FoodIngredientsFirst, Cambrian has been working in Canada since 1997 to build the synthetic colour business exclusively on behalf of Roha, and the acquisition represents a further commitment on behalf of Roha into the Canadian market, while also allowing Cambrian to refocus their efforts in other areas of the food and nutraceutical markets.
Roha has also committed to ensuring customised quality products, as a recognition of the uniqueness of the consumers’ preference in Canada, which had earlier set up a fully-owned subsidiary in 2016.
Roha’s complete range of colours, along with its expanding range of specialty ingredients, will now be made available directly to its customers in Canada.
“Canada is a very dynamic market, and consumer preferences are changing fast. To grow in Canada, we have to be there,” said Rohit Tibrewala, chief executive officer, Americas, Roha.
“This is an acceleration in our commitment to Canada and its dynamic food and beverage, consumer health and personal care industries.
We will continue to make investments in Canada to further strengthen our presence there,” he added.
“The acquisition of Cambrian’s food colour division will strengthen our position in North America and help us serve the customers better locally,” said Mahesh Tibrewala, managing director, Roha.
“This development brings us closer to fulfilling our goals set out for financial year (FY) 2017-18.
This year will witness many more plans being unfurled, thereby delighting both the customers and employees,” he added.
The acquisition of Cambrian’s food colours business will also help Roha bring focused products to their customers in the North American markets, and will help the former’s associate suppliers find a larger market share of the same market.
October 25, 2017