SweeGen, Ingredion announce Mexico’s approval of Reb M stevia product

MEXICO – SweeGen and Ingredion have announced that Mexico’s federal sanitary agency has approved SweeGen’s latest generation sweetener, Reb M, derived from the stevia leaf for use in food and beverage categories already approved for steviol glycosides.

The approval by the Federal Commission of Protection of Sanitary Risks (COFEPRIS) comes after the review of the composition and manufacturing process of SweeGen’s stevia leaf sweetener, Reb M, based on documentation presented earlier this year to the organization.

The stevia leaf sweetener, Reb M, provides a fresh sweetness of the stevia leaf, an incredible taste similar to sugar and without a bitter aftertaste.

“We are excited to introduce our non-transgenic stevia leaf sweetener, Reb M, to Mexican food and beverage manufacturers,” says Katharina Pueller, director of SweeGen’s natural sweetener division.

“Consumers increasingly require more sugar-free and low-sugar products globally, and our stevia leaf sweetener, Reb M, provides a solution that helps reduce sugar without sacrificing flavor.”

Ingredion is SweeGen’s exclusive global distributor in all markets (excluding the accounts of the SweeGen parent company and the People’s Republic of China, where it is a non-exclusive distributor).

The collaboration allows both companies to benefit from mutual strengths to reach a diverse number of customers in the global food and beverage industry.

“Now Mexico’s beverage and food manufacturers can reduce sugar by using our Reb M sweetener derived from stevia leaf,” said Oscar Gutiérrez, Ingredion’s senior global director of sweetener innovation.

“We are excited to market Reb M in Mexico, and SweeGen and Ingredion will continue our joint efforts to obtain regulatory approvals in other regions.”

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