Kellogg-owned Kashi releases peanut butter cereal

USA – Kellogg-owned breakfast cereal brand Kashi has released a peanut butter crunch cereal in the US under its Golean portfolio.

The crunchy clusters are made with rolled oats and puffed whole grain, which then get rolled in roasted peanut butter to create a balance of sweet and salty.

Each serving is said to contain 10g of protein, 1g of whole grains and 6g of fibre.

“Our happy place is creating food that tastes good and is good for you, all wrapped up in a nutrition-forward product,” said Kashi food scientist and developer Zarini Tahir.

“Golean peanut butter crunch offers a great crunchy texture, awesome plant protein and fibre without sacrificing taste.

It’s an irresistible cereal or snack for any time of day.”

Other products in the Golean range include: Golean original cereal, Golean crunch, Golean honey almond flax crunch, Golean cinnamon crisp, Golean chocolate crunch, and Golean toasted berry crisp.

This comes just a month after Kashi launched a cinnamon French toast cereal, made from crispy corn puffs, cinnamon and maple syrup.

Kashi director of supply chain and sustainability Nicole Nestojko said, “We’re proud to support thousands of acres of US farmland transitioning to organic through the Certified Transitional programme since its inception in 2016.”

“When people enjoy a bowl of our new cinnamon French toast cereal – or any Certified Transitional product – they are helping increase the amount of organic farmland in the US, one box at a time.”

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