Arla Fibre launches high fibre yoghurt to improve consumer diets

UK – Arla Fibre has launched a new yoghurt brand to incorporate fibre diets into the consumer meals after a research revealed that 61% of the nation had monotonous diet plans.

New research released by Arla Fibre has revealed that the nation’s diets are stuck in a rut, with nearly two thirds (61%) of the nation eating the same or similar foods every day.

According to the company, Brits cited their daily routines (47%) and lack of time (21%) as the main culprits for their predictable eating habits, and that seven out of 10 (70%) of them wish they could vary our diets more easily.

The research, released to mark the launch of Arla Fibre, a new range of tasty yogurts containing 4.7g of fibre per 150g serving, revealed that whilst 94% think it’s important to have fibre in their diet, only 6% are actually aware that 30g of diet is needed daily.

“It’s clear that our busy lifestyles are causing meal times to become repetitive, but with a few simple swaps, we can add more colour and excitement into our diets whilst also ensuring we get enough of the different food groups we need to stay healthy.

The simple rule that most people already know is always opt for brown over white when it comes to bread, rice and pasta, but there are so many more ways to get more fibre in your diet that people don’t consider.

For instance, always keeping the skin on vegetables and swapping your regular yogurt for new Arla Fibre,” said TV doctor, Dr Ranj Singh.

James Quayle, Brand Manager, Arla Foods, said that; “On average, the UK population only eats about 18g of fibre a day, so when the UK Government released their 2015 guidelines advising that adults should eat 30g of a fibre, we realised just how much we are lacking from our diets.

It’s no surprise that we’re struggling to get enough fibre, when traditional fibre-rich foods can be so bland and uninspiring, so here at Arla, we set out to change all that and created a tasty yogurt which equates to 16% of the 30g recommended by the UK Government in each 150g serving.

And best of all… you can’t taste the fibre at all!”

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