NIGERIA – Cadbury Nigeria has launched a healthy lifestyle programme to promote healthy living among children and families by providing nutrition education, active play and fresh foods.
This is part of Mondelēz International Foundation’s US$50 million multi-year initiative to promote healthy lifestyles and address obesity in ten countries including Argentina, Australia, Egypt, France, Nigeria, Russia, Ukraine, United States, China and India.
Through joint partnerships, the programme targets to reach an estimated 365,000 children and their families over the next three years.
The 10 countries join already running programs in Brazil, Germany, Mexico and South Africa.
“This is the first-ever Mondelez International Foundation-funded effort in Nigeria. The programme, which will run over a three-year period, is targeted at nearly 6,000 children and families in nine schools.
It will operate in Cadbury Nigeria (Ikeja and Ondo) and focus on nutrition and healthy lifestyle,” said Amir Shamsi, the Managing Director of Cadbury West Africa.
Success of the program will be geared through a partnership with Helen Keller International by educating children the importance of proper nutrition, physical activity and gardening, cites the Guardian Nigeria.
According to Sarah Delea, President of the Mondelēz International Foundation, the programmes geared at promoting knowledge, physical activity and access to fresh fruits and vegetables dates 2012, and addition of others builds on the company’s sustainable development agenda.
“We came together in Indonesia to improve the well-being of children and their families.
We’re excited to now bring our combined expertise to Nigeria to encourage and instill healthy habits in children from an early age,” said Kathy Spahn, President and CEO of Helen Keller International.