SWITZERLAND – Nestlé has announced an agreement granting the company perpetual rights to market Starbucks consumer and foodservice products globally, outside of the company’s coffee shops.
Starbucks will receive an up-front cash payment of US$7.15 billion for a business which generated annual sales of US$2 billion, as part of the transaction agreement.
According to the company, the transaction provides it with a strong platform for continued growth in North America with leadership positions in the premium roast and ground and portioned coffee businesses.
“This transaction is a significant step for our coffee business, Nestlé’s largest high-growth category,” said Mark Schneider, CEO, Nestlé.
“With Starbucks, Nescafé and Nespresso we bring together three iconic brands in the world of coffee.
We are delighted to have Starbucks as our partner.
Both companies have true passion for outstanding coffee and are proud to be recognized as global leaders for their responsible and sustainable coffee sourcing.
This is a great day for coffee lovers around the world.”
However, it does not include the transfer of any fixed assets, which facilitates a smooth and efficient integration.
It also allows Nestlé to capture exciting new growth opportunities in the rest of the world with Starbucks premium products.
The two companies will work closely together on innovation and go-to-market strategies to bring the best coffee to customers around the world.
“This global coffee alliance will bring the Starbucks experience to the homes of millions more around the world through the reach and reputation of Nestlé,” said Kevin Johnson, president and CEO, Starbucks.
“This historic deal is part of our on-going efforts to focus and evolve our business to meet the changing consumer needs, and we are proud to work alongside a company that is committed to our shared values.”
Nestlé’s on-going share-buyback program will remain unchanged.
Approximately 500 Starbucks employees will join the Nestlé family to drive performance of the existing business and global expansion.
The agreement is subject to customary regulatory approval and is expected to close by the end of 2018.
The agreement excludes Ready-to-Drink products and all sales of any products within Starbucks coffee shops.