AFMASS Eastern Africa Edition records 44% growth, stakeholders impressed with outcome

KENYA– The 2018 of AFMASS Eastern Africa edition has been hailed as a milestone event by attendees, sponsors and exhibitors who participated at the event held in Nairobi, Kenya on the last week of April 2018.

The event was held on April 25-27, 2018 at the Nairobi Convention & Conference Centre in Nairobi, Kenya.

The event recorded a 44% increase in attendance over the 2017 edition, with 1153 industry attendees from over 40 countries in Africa and the World attending the conference and visiting the Expo Hall.

Sponsors and exhibitors were also impressed with the quality and breadth of delegates and visitors at this year’s AFMASS Eastern Africa.

“This year’s AFMASS Eastern Africa edition was the best event we have ever had. We have always looked at this event to be the most premium food industry trade and networking show in the Eastern Africa region.

We are glad that the industry key decision makers have finally come to understand what AFMASS events stand for and how they can gain from the unique opportunities the events offer the industry,” says Francis Juma, the Founder of FoodWorld Media, the organisers of the AFMASS events in Africa.

Meanwhile, the 2019 edition of the event has been set for May 8-10, 2018 at the Visa Oshwal Centre in Nairobi, Kenya.

This will be the 5thedition of AFMASS Eastern Africa, which has grown by leaps and bounds over the years to be Eastern Africa’s fastest growing and largest food, beverage and milling industry conference and expo.

According to the organisers, this year’s event also recorded an increase in exhibitors, with 28 exhibitors from 13 countries showcasing their solutions at the Expo Hall.

Out of these, 10 companies sponsored the event, an increase from 6 companies in 2017.

These companies were BioMerieux, Coca-Cola and Buhler, which sponsored the Silver category, while DSM, BASF, DNV GL, Atlas Copco, Pingle Group and Brookside Dairy sponsored various sessions at the event.

Kenya Wine Agencies Ltd (KWAL) was the official wines, spirits and cider sponsor. Coca-Cola also separately sponsored the Regulatory, Standards and Trade session.

“The fact that we have managed to continue to receive support and sponsorship from these world- and region-leading brands shows the importance that these brands place on AFMASS, and is a sign of confidence in the AFMASS brand.

We shall strive to continue to improve the events every year to continually meet the needs of the sponsors and exhibitors who make the events possible,” explained Juma.

Attendees were particularly impressed with the quality and breadth of speakers and panelists – who came from over 10 countries around the World.

The conference sessions covered a wide range of industry concerns: from food safety, funding for SMEs, nutrition, sustainability, processing and many other topics.

The event was held under the theme: Digital Technologies and the Future of Processing, Retailing & Distribution of Food Products in Africa.

For the 2019 edition of the event, the organisers have announced that Visa Oshwal Centre in the Westlands district of Nairobi will host the event, coming back to the venue where the event was last held at in 2017.

“We are excited that we shall be coming back to Visa Oshwal Centre after having moved to a new venue for the 2018 edition.

While the venue for the 2018 edition had a lot of advantages, we have listened to the feedback we received from a good number of attendees who voiced their concerns with the venue’s distance from the centre of Nairobi.

“We are also looking at having a permanent location for the event and Visa Oshwal Centre fits perfectly, especially as we plan for further growth of the event in the future.

The Centre has bigger, more secure facilities that meet the unique needs of AFMASS attendees. Therefore, we have had discussions with the Centre’s management to have the event at the venue for a number of years,” reveals Juma.

The event will be held on May 8-10, 2019 in Nairobi, Kenya, with the theme: Sustainability: Building a Sustainable Food and Agriculture Value Chain in Africa.

“With sustainability becoming a new focus area for the food, beverage and milling industry, next year’s event’s focus on sustainability as the main theme will provide the platform for industry stakeholders in Africa to engage, discuss and share their plans, strategies and experiences in mainstreaming the sustainability agenda, with a focus on Africa,” Juma explained.

The next edition of AFMASS events this year is the AFMASS Southern Africa edition that is set for October 3-5, 2018 in Lusaka, Zambia.

AFMASS Southern Africa edition is the first regional conference and expo with a focus on the food, beverage and milling industry.

A similar event, AFMASS Western Africa edition, is planned to debut in Lagos, Nigeria in February 2020, enhancing the profile and coverage of the AFMASS events to cover the Eastern Southern and Western regions of Africa.

More information about the AFMASS Conferences and Expos can be found at www.afmass.com

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.